SRS TruMedia Now Available on Broadcom VideoCore(R) Mobile Multimedia Processors

SANTA ANA, Calif., Feb. 11 /PRNewswire-FirstCall/ -- SRS Labs (Nasdaq: SRSL), the industry leader in surround sound, audio, and voice technologies, announced today that it is bringing the advanced SRS TruMedia audio suite to Broadcom's VideoCore mobile multimedia processors, including the BCM2727 and its recently announced successor, the BCM2763, to deliver the most complete mobile entertainment experience.

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The application of SRS TruMedia on Broadcom's latest BCM2763 1080p mobile processor completes a truly striking high-definition mobile visual experience through the addition of SRS' premium immersive 3D surround sound, elevating its impressive performance and appeal in the marketplace. Together these technologies expand a mobile phone's audio capabilities, in order to offer an unprecedented entertainment experience through the built-in speakers in the device, over headphones and for external audio/video endpoints, such as connecting to an HDTV or monitor.

"Users are increasingly demanding more from their mobile devices in terms of entertainment," said Mark Casey, Vice President & General Manager of Mobile Multimedia at Broadcom. "The addition of SRS TruMedia 3D audio to our popular VideoCore mobile HD platform provides for a compelling and notably more immersive mobile video experience."

SRS TruMedia is based on a modular platform, making it simple for OEMs to precisely tune the TruMedia suite for optimal audio performance on every mobile phone make and model. With TruMedia, music and videos sound remarkably more natural and detailed, with enhanced depth and clarity. Now, speakers of all sizes and capabilities can offer a 3D sound field and increased bass response. And, while listening over headphones, users will be enveloped in an immersive surround sound experience.

"Broadcom has been a top platform partner for SRS on both Set-top-boxes and DTVs, and we are excited to take the next evolutionary step in our relationship to work together and advance the mobile entertainment experience to the next level," said Joanna Skrdlant, Senior Director of the Global Platform Partner Program for SRS Labs. "Great sound goes hand-in-hand with great video and, by enabling SRS' sound on the Broadcom mobile processors, we are delivering an unmatched audio experience that can be easily deployed by mobile device makers."  

Audio performance has become a significant feature for new mobile phones as consumers shop for more sophisticated multimedia-capable models. In a recent MarketTools study conducted in November 2009 in United States, 92% of the survey respondents indicated that the quality of sound is important to very important when purchasing a mobile phone. In addition, a mere 22% of the respondents indicated their satisfaction with the mobile phones they were using at the time of the survey. Both indicators above clearly illustrate the need for advanced multimedia solution such as SRS TruMedia.  

SRS TruMedia is available for license through SRS Labs for Broadcom's VideoCore mobile multimedia processors. Demonstrations of the combined solution will be available at Mobile World Congress in Barcelona, Spain at the SRS meeting room Hall 4, Level 7, Stand HS10.  

About SRS Labs, Inc.

Founded in 1993, SRS Labs is the industry leader in audio signal processing for consumer electronics.  Beginning with the audio technologies originally developed at Hughes Aircraft, SRS Labs holds over 150 worldwide patents and is recognized by the industry as the foremost authority in research and application of audio post processing technologies based on the human auditory principles. Through partnerships with leading global CE companies, semiconductor manufacturers and software partners, SRS is recognized as the de facto standard in audio enhancement, surround sound, volume leveling and voice processing technologies. SRS solutions have been included in over one billion electronic products sold worldwide including flat panel HDTVs, STBs, mobile phones, portable media devices, PCs and automotive entertainment. SRS Labs supports its partners around the globe with a network of offices in regions including the U.S., China, Europe, Japan, Korea and Taiwan. For more information, visit www.srslabs.com. Visit SRS Labs' blog at soundingoff.srslabs.com, on Facebook at www.facebook.com/srslabs or on Twitter at http://www.twitter.com/srslabs.

Except for historical information contained in this release, statements in this release, including those by Ms. Skrdlant, may constitute forward-looking statements regarding our assumptions, projections, expectations, targets, intentions or beliefs about future events that are based on management's belief, as well as assumptions made by, and information currently available to, management.  While the Company believes that its expectations are based upon reasonable assumptions, there can be no assurances that the Company's goals and strategy will be realized. Numerous factors, including risks and uncertainties, may affect the Company's actual results and may cause results to differ materially from those expressed in forward-looking statements made by or on behalf of the Company. Some of these factors include the acceptance of new SRS Labs' products and technologies, the impact of competitive products and pricing, the timely development and release of technologies by the Company, general business and economic conditions, especially in Asia, and other factors detailed in the Company's Form 10-K and other periodic reports filed with the SEC.  SRS Labs specifically disclaims any obligation to update or revise any forward-looking statement whether as a result of new information, future developments or otherwise.

SOURCE SRS Labs, Inc.