SRS TruVolume Achieves 30-Million Unit Milestone

More Than 3,500 CE Products Worldwide Leverage SRS TruVolume To Eliminate Volume Fluctuations

Jan 26, 2010, 08:00 ET from SRS Labs, Inc.

SANTA ANA, Calif., Jan. 26 /PRNewswire-FirstCall/ -- SRS Labs (Nasdaq: SRSL), the industry leader in surround sound, audio, and voice technologies, announced today that 30-million SRS TruVolume-equipped consumer electronic (CE) devices have been deployed worldwide within more than 3,500 specific product models, which translates to over 50 times more models utilizing SRS TruVolume than its nearest competitor.


"SRS TruVolume is unquestionably the premier audio leveling solution on the market," said Allen H. Gharapetian, Vice President of Marketing for SRS Labs. "With TruVolume, there are no extra settings to configure or extra efforts needed to navigate through cumbersome menus just to make sure the feature works correctly. No matter the device, when TruVolume is turned on, all of those pesky volume fluctuations associated with watching TV are eliminated immediately.  With more than 30-million products featuring TruVolume in homes, we are clearly in the lead and the strength of our position grows daily."

SRS TruVolume is available in more than 3,500 individual CE products, and is best known for its penetration within the HDTV market, in which it holds a majority market share of more than 22-percent. Leading consumer manufacturers, such as Samsung and VIZIO now feature SRS TruVolume within a vast majority of their respective HDTV models. According to industry sources, the next closest volume-leveling competitor is available in only 62 individual CE product models.

Meanwhile, TruVolume has also made significant headway within the expanding soundbar market. Available in all VIZIO soundbar models, TruVolume has a commanding lead in the sound bar market considering VIZIO's dominant market share, which exceeds the 50-percent mark in soundbars. SRS TruVolume is also deployed in automotive and mobile products and is now available as a standalone hardware adaptor, called MyVolume. The MyVolume Adaptor brings the power of TruVolume to pre-existing TV models that originally shipped without the solution pre-installed.

In a recent MarketTools third party survey, nine out of 10 TV viewers in North America had noticed volume fluctuations when watching television and 89 percent of them indicated that they find the volume fluctuations annoying. Several other recent studies have confirmed that annoying volume fluctuations are universally noticed and disdained by TV viewers worldwide. In addition, the U.S. Senate is currently considering legislation known as the C.A.L.M. Act, which is designed to help establish universal volume level standards for U.S. broadcast and cable companies, and will in turn be enforced by the FCC. While the end result is believed to be a more consistent audio experience on a single channel or network, the act is unable to control the oft-violent volume spikes as experienced while switching from channel to channel for example, which is where SRS TruVolume is critical.

SRS TruVolume utilizes advanced, patent pending technology proprietary to SRS Labs to provide listeners with a consistently comfortable volume level, thus enabling a more enjoyable entertainment experience. TruVolume incorporates advanced multi-band analysis that simulates how people perceive volume shifts, as well as discrimination technology that identifies appropriate points for action. As a result, TruVolume eliminates annoying side effects that plagued previous volume leveling solutions, operating unobtrusively and effectively. Listeners simply set the volume to their preferred listening level, sit back and relax.

For more information regarding SRS TruVolume, please visit

About SRS Labs, Inc.

Founded in 1993, SRS Labs is the industry leader in audio signal processing for consumer electronics.  Beginning with the audio technologies originally developed at Hughes Aircraft, SRS Labs holds over 150 worldwide patents and is recognized by the industry as the foremost authority in research and application of human auditory principles. Through partnerships with leading global CE companies, semiconductor manufacturers and software partners, SRS audio, surround sound and voice processing technologies have been included in over one billion electronic products sold worldwide including HDTVs, mobile phones, portable media devices, PCs and automotive entertainment. In fact, SRS Labs is the de-facto standard of HDTV audio processing with nine of the top ten name brand flat panel TVs featuring SRS technology. Additionally, SRS Labs surround sound solutions provide the professional broadcast and recording industries with high-performance production, back-haul, storage, and transmission capability. SRS Labs supports manufacturers worldwide with offices in the U.S., China, Europe, Japan, Korea and Taiwan. For more information, visit

Except for historical information contained in this release, statements in this release, including those by Mr. Gharapetian, may constitute forward-looking statements regarding our assumptions, projections, expectations, targets, intentions or beliefs about future events that are based on management's belief, as well as assumptions made by, and information currently available to, management.  While the Company believes that its expectations are based upon reasonable assumptions, there can be no assurances that the Company's goals and strategy will be realized. Numerous factors, including risks and uncertainties, may affect the Company's actual results and may cause results to differ materially from those expressed in forward-looking statements made by or on behalf of the Company. Some of these factors include the acceptance of new SRS Labs' products and technologies, the impact of competitive products and pricing, the timely development and release of technologies by the Company, general business and economic conditions, especially in Asia, and other factors detailed in the Company's Form 10-K and other periodic reports filed with the SEC.  SRS Labs specifically disclaims any obligation to update or revise any forward-looking statement whether as a result of new information, future developments or otherwise.

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