SRS TruVolume Overwhelmingly Preferred During Volume Leveling Research Study

University of Miami Consumer Study Concluded that SRS TruVolume is Vastly More Effective Than Dolby Volume in Terms of Eliminating TV Volume Fluctuations

Jun 17, 2010, 08:00 ET from SRS Labs, Inc.

SANTA ANA, Calif., June 17 /PRNewswire-FirstCall/ -- SRS Labs, Inc. (Nasdaq: SRSL), the industry leader in surround sound, audio, and voice technologies, announced today that SRS TruVolume™ has once again been indisputably favored over Dolby® Volume by consumers during an independent blind product solution comparison study conducted at the University of Miami.



"Now, with a new consumer study independently crowning SRS TruVolume as the most effective volume solution on the market, the conclusion is obvious: if you're weary of loud and annoying TV volume spikes, TruVolume is your one and only choice," said Allen H. Gharapetian, Vice President of Marketing at SRS Labs. "The University of Miami consistently produces reputable studies about a wide range of topics, and these latest findings confirm why SRS TruVolume is the ultimate and most popular volume leveling solution on the market."

Key consumer findings indicated that:

  • 100-percent of consumers are aware of TV volume fluctuations
  • 88-percent of consumers are annoyed by TV volume fluctuations
  • 98-percent of consumers feel that SRS TruVolume equipped HDTVs eliminated program to commercial volume spikes more effectively than HDTVs featuring Dolby Volume
  • 90-percent of consumers feel SRS TruVolume provided more consistent volume while channel surfing over Dolby Volume
  • 83-percent of consumers are more likely to purchase a new HDTV with a volume leveling solution built-in than without

To ensure a fair and merit-based performance comparison, the University of Miami used off-the-shelf HDTVs that were acquired through retail stores. One model featured SRS TruVolume while the other model featured Dolby Volume. Each HDTV model was fed identical multimedia content via an HDMI splitter, and respondents were asked to blindly consider which volume leveling solution was the most effective.

Further supporting these study findings, market research firm, MarketTools®, recently conducted a survey, which found that nine out of 10 TV viewers in North America had noticed volume fluctuations while watching television, and 89-percent of them indicated that they find volume fluctuations annoying.

TruVolume allows users to enjoy television programming, music, DVD and Blu-Ray content free from annoying volume fluctuations that are normally encountered when switching between sources, channels, and when programming transitions to commercials. SRS TruVolume is a revolutionary audio solution that provides listeners with a consistently comfortable volume level for a more enjoyable multimedia experience. Listeners simply set the volume to their preferred listening level, sit back and relax.

About SRS Labs, Inc.

Founded in 1993, SRS Labs is the industry leader in audio signal processing for consumer electronics.  Beginning with the audio technologies originally developed at Hughes Aircraft, SRS Labs holds over 150 worldwide patents and is recognized by the industry as the foremost authority in research and application of audio post processing technologies based on the human auditory principles. Through partnerships with leading global CE companies, semiconductor manufacturers and software partners, SRS is recognized as the de facto standard in audio enhancement, surround sound, volume leveling and voice processing technologies. SRS solutions have been included in over one billion electronic products sold worldwide including flat panel HDTVs, STBs, mobile phones, portable media devices, PCs and automotive entertainment. SRS Labs supports its partners around the globe with a network of offices in regions including the U.S., China, Europe, Japan, Korea and Taiwan. For more information, visit Visit SRS Labs' blog at, on Facebook at or on Twitter at

Except for historical information contained in this release, statements in this release, including those by Mr. Gharapetian, may constitute forward-looking statements regarding our assumptions, projections, expectations, targets, intentions or beliefs about future events that are based on management's belief, as well as assumptions made by, and information currently available to, management.  While the Company believes that its expectations are based upon reasonable assumptions, there can be no assurances that the Company's goals and strategy will be realized. Numerous factors, including risks and uncertainties, may affect the Company's actual results and may cause results to differ materially from those expressed in forward-looking statements made by or on behalf of the Company. Some of these factors include the acceptance of new SRS Labs' products and technologies, the impact of competitive products and pricing, the timely development and release of technologies by the Company, general business and economic conditions, especially in Asia, and other factors detailed in the Company's Form 10-K and other periodic reports filed with the SEC.  SRS Labs specifically disclaims any obligation to update or revise any forward-looking statement whether as a result of new information, future developments or otherwise.

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