SRS TruVolume Technology to Deploy in DISH Network Set-Top-Boxes

DISH Network Is The First Operator To Adopt SRS' Advanced Volume-Leveling Technology

Jan 06, 2010, 08:00 ET from SRS Labs, Inc.

SANTA ANA, Calif., Jan. 6 /PRNewswire-FirstCall/ -- SRS Labs (Nasdaq: SRSL), the industry leader in surround sound, audio and voice technologies, today announced plans to deploy its SRS TruVolume(TM) technology in DISH Network set-top boxes, allowing DISH Network subscribers to enjoy television programming, music, movies and other subscription content free from annoying volume fluctuations normally encountered when switching between sources or channels, and when programming transitions to commercials. DISH Network will be the first pay-TV provider to adopt this technology.

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"SRS Labs is excited about DISH Network's decision to add TruVolume to the impressive list of features offered in their set-top-boxes. The operator segment is ideal for powerful and compelling solutions such as TruVolume, and it's very encouraging that DISH has recognized the subscriber benefit this technology offers in terms of leveling the volume of broadcast TV," said Allen H. Gharapetian, Vice President of Marketing at SRS Labs. "TruVolume was created to address a significant growing concern among television viewers, and now DISH Network viewers can rest assured that they will never again be blasted out of their seats by loud commercial breaks."

SRS TruVolume is a powerful solution that utilizes advanced, patent pending technology proprietary to SRS Labs to provide listeners with a consistently comfortable volume level, thus enabling a more enjoyable entertainment experience. TruVolume incorporates advanced multi-band analysis that simulates how people perceive volume shifts, as well as discrimination technology that identifies appropriate points for action. As a result, TruVolume eliminates annoying side effects that plagued previous volume leveling solutions, operating unobtrusively and effectively. Listeners simply set the volume to their preferred listening level, sit back and relax.

In a recent MarketTools(TM) third party survey, nine out of 10 TV viewers in North America had noticed volume fluctuations when watching television, and 89 percent of them indicated that they find the volume fluctuations annoying. Several other recent studies have confirmed that annoying volume fluctuations are universally noticed and disdain by TV viewers worldwide.

TruVolume technology will be rolled out to DISH Network set-top boxes early this year.

About SRS Labs, Inc.

Founded in 1993, SRS Labs is the industry leader in audio signal processing for consumer electronics. Beginning with the audio technologies originally developed at Hughes Aircraft, SRS Labs holds over 150 worldwide patents and is recognized by the industry as the foremost authority in research and application of human auditory principles. Through partnerships with leading global CE companies, semiconductor manufacturers and software partners, SRS audio, surround sound and voice processing technologies have been included in over one billion electronic products sold worldwide including HDTVs, mobile phones, portable media devices, PCs and automotive entertainment. In fact, SRS Labs is the de-facto standard of HDTV audio processing with nine of the top ten name brand flat panel TVs featuring SRS technology. Additionally, SRS Labs surround sound solutions provide the professional broadcast and recording industries with high-performance production, back-haul, storage, and transmission capability. SRS Labs supports manufacturers worldwide with offices in the U.S., China, Europe, Japan, Korea and Taiwan. For more information, visit www.srslabs.com.

Except for historical information contained in this release, statements in this release, including those by Mr. Gharapetian, may constitute forward-looking statements regarding our assumptions, projections, expectations, targets, intentions or beliefs about future events that are based on management's belief, as well as assumptions made by, and information currently available to, management. While the Company believes that its expectations are based upon reasonable assumptions, there can be no assurances that the Company's goals and strategy will be realized. Numerous factors, including risks and uncertainties, may affect the Company's actual results and may cause results to differ materially from those expressed in forward-looking statements made by or on behalf of the Company. Some of these factors include the acceptance of new SRS Labs' products and technologies, the impact of competitive products and pricing, the timely development and release of technologies by the Company, general business and economic conditions, especially in Asia, and other factors detailed in the Company's Form 10-K and other periodic reports filed with the SEC. SRS Labs specifically disclaims any obligation to update or revise any forward-looking statement whether as a result of new information, future developments or otherwise.


    SRS Labs, Inc. Contact:                Investor Relations Contact:
    Michael Bingham, PR Manager            Matt Glover, Liolios Group, Inc.
    949-442-5582                           949-574-3860
    michaelb@srslabs.com                   info@liolios.com
    Twitter: @SRSLabs

SOURCE SRS Labs, Inc.



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