CHICAGO, May 1, 2019 /PRNewswire/ -- For brands in today's digital space, finding an authentic voice consumers can trust can be challenging. Brands are recognizing the pivotal shift from social media being a fun addition to their marketing plan to a key determinant when securing buyers, building partnerships, and growing customer base.
SRW, an independent, full-service marketing agency with a penchant for growing natural health and wellness brands, has teamed up with Social Media Week NY to dispel myths and propel marketers in driving massive awareness.
"Spoiler alert: the key to building communities is authenticity," says Kate Weidner, founder of SRW. "Brands have to talk like people, and think more about what their audiences are interested in than what sales message matters to a bunch of marketers."
SRW will lead a panel taking place Wednesday, May 1st at 2:05PM on Main Stage 3, where Weidner will drive conversation alongside three natural food heavy hitters, including an innovator in the fresh produce space, a global snacking magnate, and one of the fastest growing bars in North America. This expert panel will analyze current trends, key strategies and learnings that can be applied to win in any category.
"We're privileged to have clients that walk the walk, and honored to host a panel where they can share their deep experience on how to build social communities that convert to online and in-store consumers," said Weidner.
The Natural Food Revolution: Help Build Digital Communities That Convert
Wednesday, May 1, 2019
2:05 PM - 2:30 PM
Sheraton Times Square. Stage 3
- Katharine Ashworth, VP Digital & US Marketing, Love Good Fats
- Paul Laubscher, Director of Marketing, Calbee North America
- Nadine Williams, Director of Marketing, Shenandoah Growers
If you can't make the panel, you can watch live here: https://bit.ly/2DCrtm6
Social Media Week was a natural fit for natural foods agency SRW, who has been building communities of vocal advocates for brands like Simple Mills and Kite Hill for the past three years. According to Weidner, success on social comes down to three things: goals, audience and content.
"While our business has grown significantly over the past three years, building social communities that convert to consumers is still the core of what we do best. In working with so many rising natural foods brands, we've gathered a lot of expertise worth sharing," she said.
Panel Discussion Topics
- Facebook is not dead, massive opportunity to efficiently drive awareness and sales (moms)
- Finding the essence, truth of your brand and amplify it
- Conflict in social channels comments is good. Turn it to your advantage
- The three things you should do immediately to drive sales on social media
"The rumors of Facebook's demise are greatly exaggerated - especially when you're marketing to moms," said Weidner. "We're excited to share our learnings from the ever-growing natural foods world."
With broad experience in business strategy, film, journalism and digital content, the SRW founders' paths merged in the ad world. Now, they are creating a new world that meets clients' evolving needs and fulfills their passions as storytellers. An independent, full-service marketing agency with a penchant for growing natural health and wellness brands, SRW specializes in creating and converting communities through content. Learn more at srw.agency.
Social Media Week (SMW) is one of the world's premier conferences and industry news platforms for professionals in media, marketing and technology. https://socialmediaweek.org/
SOURCE SRW Agency