COLORADO SPRINGS, Colo., Nov. 16, 2017 /PRNewswire/ -- SSPR LLC, a digital PR agency, announced today that the company won 3rd place for Social Media Campaign of the Year by Sprout Social for its 2017 CES campaign, "Ossia Power Your Life."
The Consumer Electronics Show, held in Las Vegas at the beginning of each year, is a highly competitive event that allows both established and budding companies in technology to showcase their products. Attending companies are known to get creative to set themselves apart, and Ossia tapped SSPR to design a multi-level engagement campaign to unveil its revolutionary Cota wireless charging device.
"We've worked with SSPR for a long time and knew they would be up to the challenge. SSPR initiated this campaign from inception to execution and we couldn't be happier. From the creativity to conceive the idea, engagement around each post and then reporting on performance, SSPR added a value layer on top of our CES presence and made Ossia stand out from the crowd. We're proud of our great partnership with the SSPR team and this award win is very exciting for both Ossia and SSPR!" said Jen Grenz, Vice President of Marketing for Ossia.
SSPR started by identifying the most influential technology reviewers attending the event and developed a messaging platform for both traditional and social media channels to drive reporters to the Ossia booth to try Cota in person. The team also supplemented direct media engagement by designing a paid Facebook campaign to increase visibility for an Ossia-branded Cota commercial video.
"With hundreds of tech companies attending CES, this campaign was pivotal for Ossia to cut through the noise and stand out at trade shows. The SSPR social team played a huge role in amplifying this campaign to reach Ossia's goal of showcasing what real wireless power means. We're so excited with the success Ossia experienced during CES and throughout our partnership. We're looking forward to making another splash at CES in 2018!" said Kelley Heider, Vice President of Innovation for SSPR.
The results were a smashing success. SSPR's efforts had a reach of 49,105, made 71,466 impressions and earned Ossia 25 pieces of coverage. Nearly a dozen reporters showed up for in-person reporter demos and meetings, and the Ossia Real Wireless Power Cota commercial hit over 5,000 views on YouTube. Additionally, Ossia was awarded the Popular Mechanics Editor's Choice Award.
The Sprout Social "Social Media Campaign of the Year" Award is given to agencies that have delivered outstanding, creative and successful results-driven campaigns for themselves or for their clients. Winners were notified on October 17th at Sprout Social's Agency Partner Day in Chicago, Illinois.
SSPR is happy to support your next trade show with media relations, social media and social media advertising. For more information, go to www.sspr.com.
SSPR LLC is an agile, innovative public relations agency that specializes in media relations and executing media and social media strategy for businesses ranging from early-stage startups to Fortune 500 companies. The company has offices across the U.S., emphasizing strong workplace culture and inclusion. SSPR's business goal is to, "work with clients we love, organizations we believe in and projects where making something great together can happen." Recognized by the Dave Thomas Foundation for Adoption, the Stars of PR Awards and Business Insider, SSPR pushes the boundaries of conventional public relations.
Ossia is challenging people's core assumptions about what is possible with wireless power. Ossia's Cota® technology redefines wireless power by safely delivering targeted energy to devices at a distance. Ossia's patented RF smart antenna technology automatically keeps multiple devices charged without any user intervention, enabling an efficient and truly wire-free, powered-up world, that is always on and always connected. Ossia is a technology development company that licenses Cota Real Wireless Power™. The Cota technology does not involve pads or other induction or contact-based charging. Ossia is headquartered in Bellevue, Washington.
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SOURCE SSPR LLC