Stacy London And Hollywood Fashion Secrets Announce Launch Of Latest Clever Product: The Stylette™, A Little Bag With Big Style Secrets
New Item Taps Mobile Lifestyle Trend; Handbag-Ready, Portable Pouch Features 10 Style Essential Items to Help Women Look Camera-Ready, Buttoned Up and Confident While On-the-Go; Available This Month at National Retailers
MINNEAPOLIS, Oct. 16, 2014 /PRNewswire/ -- With today's on-the-go social media lifestyles where selfies and constant photo-snapping, sharing and posting is taking place every second, women need to look camera-ready at a moment's notice. To help, Hollywood Fashion Secrets (HFS), the originator of Fashion Tape® and the Style Essentials product category, and its Brand Ambassadress, Stacy London, today announced the launch of the latest clever solution: The Stylette, a small portable handbag-ready pouch chock full of 10 style secrets.
"Nearly 90 percent of America women have reported to have experienced a wardrobe malfunction," said London. "With today's mobile lifestyles and social media options, no matter what our age or daily routine, we all need the easy, accessible Style Essential tools to help us always look confident, camera-ready and buttoned up while on-the-go. The Stylette is a little bag packed with big solutions to deliver every day perfection."
The Stylette features a handbag-ready pouch and important must-have styling items including Fashion Tape, Garment Shields, Bra Converting Clip, No-Show Nipple Concealers, Deodorant Removing Sponge, Eye Makeup Correct Swabs, stain wipe, nail file and lint removing sheets, among others. Many items are patented innovations by Hollywood Fashion Secrets and are trusted, proven solutions to help women side-step styling challenges and wardrobe snafus. The Stylette is $11.99 MSRP.
"The chic Stylette kit is a true embodiment of the new Style Essentials product category as it features the must-have items a woman needs throughout her day," said Jane Dailey, Co-Founder of HFS and the brand's Fashion Fairy Godmother. "Imagine the professional woman running to an important morning meeting, only to look down and see a large white deodorant streak on her black top – the Stylette has a solution for that. Or the younger gal out on-the-go wanting to shoot a fun photo for Instagram only to see her bra straps peeking outside her tank top or 'raccoon' eyes on the first take – the Stylette has solutions for that, too. These are quick, easy fix-it items resulting in 'moveable beauty' all tucked inside a single handbag-ready pouch."
The portable Stylette is perfect for popping into a handbag and has room for other necessities like a favorite lipstick, gloss, compact and mints. It is featured in three fashionable patterned designs – Sweet & Smart with a tonal pink-on-pink design; Classic & Sophisticated featuring a black and white graphic-dot pattern; and City Chic, sporting a stylish orange-on-pink seamless graphic detail. The Stylette is available beginning this month at Jo-Ann Fabrics and Crafts stores in the check-out lane area, as well as Old Navy and ULTA Beauty, among other retailers.
Share the Secrets – a Great Holiday Gift
Clever women know about these Style Essentials, but the vast majority do not – product awareness is low, according to HFS and recent consumer studies. Many women still use outdated, old fashion solutions like band aids vs. nipple concealers to deperkify nipples, a safety pin vs. Fashion Tape to close the blouse gap on a top, or a twist tie to convert bra straps to hide them in a racer-back top.
Now on a mission to create a wardrobe malfunction-free America, where women know about these modern solutions, have easy access to these items and know how to perfect their look by using them, HFS is broadening its retail strategy to include mass retail partners in addition to independent boutiques and has also teamed up with London to share secrets, tips and tricks with women everywhere.
"The Stylette makes a great gift or stocking stuffer for the upcoming holidays," said London. "It's a unique gift for women of all ages and says to the receiver – you are so important to me, I want to share these clever secrets to help you be your best. It's a useful, relevant and fashionable gift. I am gifting them to my close friends!"
Go to www.hollywoodfashionsecrets.com for more information on the HFS-Stacy London collaboration or various HFS products.
Media: Mardi Larson, 612.928.0202 or [email protected]
Photo - http://photos.prnewswire.com/prnh/20141016/152568
SOURCE Hollywood Fashion Secrets; Stacy London
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