Staff Development Management Systems (SDMS) Chooses Magic Software's uniPaaS to Create Cloud-Based Rich Internet Applications

uniPaaS to improve user experience; connectivity to RDBMS and introduce flexible deployment opportunities

Jun 22, 2010, 04:55 ET from Magic Software Enterprises Ltd.

OR YEHUDA, Israel, June 22 /PRNewswire-FirstCall/ -- Magic Software Enterprises Ltd. (Nasdaq: MGIC), a global provider of cloud and on-premise application platform and business integration solutions, today announced that Staff Development Management Systems (SDMS Ltd) has selected its uniPaaS application platform to upgrade its Employee Development and Learning Management Software Suite.

Magic Software's uniPaaS is an on-premise and cloud-enabled application platform that simplifies the process of building and deploying business applications. Through the migration of SDMS' software suite to uniPaaS, SDMS gains new capabilities, such as the ability to update its user interfaces and create cloud-based rich internet applications quickly.

David Stevens, managing director of SDMS, comments, "Magic Software's 'do it once, do it right' philosophy has made the upgrade process painless, quick and cost-effective. We are now in a position to respond to customer demands quickly, as IT trends change, such as deployment of our software to PDAs."

Through uniPaaS, SDMS now has the flexibility to deploy its software suite simultaneously in different modes – in the cloud as a Software-as-a-Service (SaaS) offering or via mobile handsets – without the need to rewrite any existing applications.

According to David Akka, Managing Director, UK, Eire & Nordic at Magic Software, "We are very proud to say that SDMS has been a customer for nearly 20 years. By upgrading to uniPaaS, SDMS can now deploy its applications in both on-premise and cloud modes to meet the specific requirements of its customers, and all without the need to make changes to the underlying application codebase."

As part of the upgrade process, SDMS also used uniPaaS to migrate its applications to MS SQL database. This migration now enables SDMS to share information with major RDBMS, and also with ERP systems such as SAP and Oracle. SDMS works for both public and private sector clients, so the company now has the ability to work easily with a wide range of databases.

uniPaaS Resources

Read more about the uniPaaS application platform

White Paper: Cloud vs. On-Premise: Is there a Middle Ground?  

White Paper: 6 Tips for Building Mobile Enterprise Applications in 2010

White Paper: The new 5 Essentials for Building Business Applications

Download the FREE uniPaaS Discovery Edition

Watch the uniPaaS RIA Demo

Notes for Editors

uniPaaS is an on-premise and cloud-enabled application platform enabling Enterprises and Independent Software Vendors (ISVs) to deliver on-premise and/or on-demand business applications with minimal project risk and associated costs.

uniPaaS is the first application platform combining agile development and a single paradigm for multiple deployment channels. uniPaaS enables enterprises and software vendors to build client/server applications and rich internet applications (RIA) targeting the latest technologies including Cloud computing, mobile devices and Software-as-a-Service (SaaS) offerings.

The freedom of choice offered by uniPaaS enables businesses to launch confidently into the Cloud without sacrificing current on-premise application models or mission-critical databases.

About SDMS

Staff Development Management Systems (SDMS Ltd) is one of the UK's leading providers of Staff Development, Personnel, and Learning Management Systems. Their range of products addresses all aspects of Staff Development and Personnel Management in the modern corporate environment - both public and private.

About Magic Software

Magic Software Enterprises Ltd. (Nasdaq: MGIC) is a global provider of on-premise and cloud-enabled application platform solutions – including full client, rich internet applications (RIA), mobile or Software-as-a-Service (SaaS) modes – and business and process integration solutions. Magic Software has 13 offices worldwide and a presence in over 50 countries with a global network of ISVs, system integrators, value-added distributors and resellers, as well as consulting and OEM partners. The company's award-winning, code-free solutions give partners and customers the power to leverage existing IT resources, enhance business agility and focus on core business priorities.  Magic Software's technological approach, product roadmap and corporate strategy are recognized by leading industry analysts. Magic Software has partnerships with global IT leaders including SAP AG, salesforce.com, IBM and Oracle. For more information about Magic Software and its products and services, visit www.magicsoftware.com, and for more about our industry-related news, business issues and trends, read the Magic Software Blog.

Except for the historical information contained herein, the matters discussed in this news release include forward-looking statements that may involve a number of risks and uncertainties. Actual results may vary significantly based upon a number of factors including, but not limited to, risks in product and technology development, market acceptance of new products and continuing product conditions, both here and abroad, release and sales of new products by strategic resellers and customers, and other risk factors detailed in the Company's most recent annual report and other filings with the Securities and Exchange Commission.  Magic is the trademark of Magic Software Enterprises Ltd. All other trademarks are the trademarks of their respective owners.

Magic Software Media Contacts:

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Cathy Caldeira

Metis Communications

Tel: +1-617-236-0500

Email: magicsoftware@metiscomm.com

UK

Ranbir Sahota

Vitis PR Agency     

Tel: +44 (0)121 242 8048

Email: ranbir@vitispr.com

Arita Mattsoff

Magic Software

Tel. +972 (0)3 538 9292

Email:  arita@magicsoftware.com

Investor Relations:

KCSA Strategic Communications

Marybeth Csaby / Rob Fink

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Email: magicsoftware@kcsa.com

SOURCE Magic Software Enterprises Ltd.



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