Stagwell (STGW) Acquires Sports Partnership and Activation Agency Gold Rabbit Sports
NEW YORK, Feb. 13, 2025 /PRNewswire/ -- Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced the acquisition of Gold Rabbit Sports, a global sport marketing agency that helps brands and rightsholders unlock the communications and commercial potential of sports and entertainment. Gold Rabbit Sports will become a subsidiary of Stagwell's integrated experiential agency TEAM, who Gold Rabbit Sports previously collaborated with on several client initiatives.
Gold Rabbit Sports helps brands, rightsholders, media companies, and startups achieve measurable and memorable sponsorships, deals, and activations. Launched in 2020 by André Schunk, a Sports Business Journal 'Forty under 40' honoree and now including Managing Partner Carter Carnegie of Metrical Inc, Gold Rabbit Sports has worked with renowned brands on a global scale including the Kansas City Chiefs, the Kentucky Derby, Red Bull, Athleta, Grubhub, Sentient Jet, FanDuel TV, FIFA World Cup and the Olympics.
Gold Rabbit Sports will offer clients strategic counsel and campaign support across the sports marketing ecosystem, from strategy to deals to big ideas. This acquisition builds on Stagwell's commitment to engaging in conversations about sports' importance for marketers. The acquisition also bolsters TEAM's ability to service their clients' growing desire to integrate their brands within communities in a meaningful way through sports partnerships and properties.
"Gold Rabbit Sports perfectly complements the Stagwell network and its traction in harnessing the power of sports marketing," said Dan Gregory CEO of TEAM. "We've seen quite an uptick in clients who want to not just be involved with a sports property but truly create and deliver unique and impactful ways to show up. The Gold Rabbit team is top notch at doing just that."
"We're excited to join Stagwell and build out the network's offering in the world of sports and entertainment marketing," said André Schunk, CEO of Gold Rabbit Sports. "Stagwell's entrepreneurial mindset mirrors our own and we look forward to helping clients intrigued by sports and entertainment navigate the landscape and craft cost-effective partnerships that deliver measurable returns."
The addition of Gold Rabbit Sports follows Stagwell's announcement of its intent to acquire ADK GLOBAL in January 2025, and a total of 11 acquisitions throughout 2024.
About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 40+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
About TEAM
TEAM is an agency dedicated to making impactful brand experiences. We bring big ideas to life in ways that are not just seen and heard but truly felt. Every year, we design and deliver over 100,000 brand activations and events across the globe. Our brand playbooks merge commercial success with creative brilliance, creating meaningful connections and nurturing community spirit. Whether building brands from scratch or revitalizing existing ones, we infuse them with vitality, authenticity, and tangible platforms for interaction. By prioritizing scaled experiences at the core of brand strategy, we empower brands to build deeper relationships, share compelling stories, and engage with audiences authentically. Visit www.weareteam.com to learn more.
About Gold Rabbit Sports
Gold Rabbit Sports is a big idea incubator that unlocks the communications and commercial potential of sports and entertainment platforms. We guide brands to measurable and memorable partnerships and rightsholders to unexpected and delightful collaborations. In just 5 years, our entrepreneurial mindset, creativity, optimism, tempo, and 100+ combined years of global experience has already helped over 30 clients around the world meet business goals by designing best-in-class deals and activations connected to FIFA World Cup, the Olympic movement, major sporting leagues, championship teams, top-tier athletes, marquee sporting events, cultural moments, music platforms, and more. Visit www.goldrabbitsports.com to learn more.
Contact:
Maggie Axford
SOURCE Stagwell Inc.
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