Standalone Volume Leveling Adaptor Eliminates Annoying Volume Fluctuations

MyVolume Adaptor, Featuring SRS TruVolume, Connects Between Any Multimedia Component and TV to Effectively Eliminate Annoying Volume Fluctuations

Jan 06, 2010, 08:00 ET from SRS Labs, Inc.

SANTA ANA, Calif., Jan. 6 /PRNewswire-FirstCall/ -- SRS Labs (Nasdaq: SRSL), the industry leader in surround sound, audio, and voice technologies, announced today that the MyVolume Adaptor, an intuitive volume leveling solution powered by the revolutionary SRS TruVolume(TM), is now available for purchase directly from SRS Labs. The MyVolume Audio Leveling Adaptor enables consumers who don't currently own a TV equipped with SRS TruVolume to enjoy the same benefits - home theater entertainment free from distracting volume spikes and dips.

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"Through the addition of the new MyVolume Adaptor powered by SRS TruVolume, every television viewer is now able to enjoy watching TV without the annoying volume spikes," said Allen H. Gharapetian, Vice President of Marketing for SRS Labs. "Consumer studies have shown that a leading TV viewing complaint is sudden volume spikes and erratic volume fluctuation when programming goes into or out of commercial breaks or when channel surfing and now, for the first time, this problem can be resolved in TVs without built-in TruVolume support."

SRS TruVolume utilizes advanced, patent pending technology proprietary to SRS Labs to provide listeners with a consistently comfortable volume level, thus enabling a more enjoyable entertainment experience. TruVolume incorporates advanced multi-band analysis that simulates how people perceive volume shifts, as well as discrimination technology that identifies appropriate points for action. As a result, TruVolume eliminates annoying side effects that plagued previous volume leveling solutions, operating unobtrusively and effectively. Listeners simply set the volume to their preferred listening level, sit back and relax.

The MyVolume adaptor featuring SRS TruVolume is a standalone volume-leveling unit manufactured by Cypress Technology. Through the addition of MyVolume adaptor, users can upgrade any television system by using this remarkable device as an audio-bridge, connecting between the cable or satellite box and a TV, AV amplifier or Sound Bar. By adopting a simplistic, compact design and universally available audio connectors, the processors can be easily installed and stored out-of-sight behind any TV to maintain the streamlined appearance.

In order to cater to all regional markets, the MyVolume Processor is available in three unique models:

  • Analog / RCA model - DCT-6S for $99.99 MSRP
  • HDMI model - DCT-8S (HDMI cable included) for $199.99 MSRP
  • SCART model (available soon)

To celebrate the adaptor's CES 2010 launch, the HDMI and RCA versions are immediately available for the limited time purchase price of $49.99 (RCA) and $99.99 (HDMI) directly from SRS Labs at www.srslabs.com/store.

About SRS Labs, Inc.

Founded in 1993, SRS Labs is the industry leader in audio signal processing for consumer electronics. Beginning with the audio technologies originally developed at Hughes Aircraft, SRS Labs holds over 150 worldwide patents and is recognized by the industry as the foremost authority in research and application of audio post processing technologies based on the human auditory principles. Through partnerships with leading global CE companies, semiconductor manufacturers and software partners, SRS is recognized as the de facto standard in audio enhancement, surround sound, volume leveling and voice processing technologies. SRS solutions have been included in over one billion electronic products sold worldwide including flat panel HDTVs, STBs, mobile phones, portable media devices, PCs and automotive entertainment. SRS Labs supports its partners around the globe with a network of offices in regions including the U.S., China, Europe, Japan, Korea and Taiwan. For more information, visit www.srslabs.com. Visit SRS Labs' blog at soundingoff.srslabs.com, on Facebook at www.facebook.com/srslabs or on Twitter at http://www.twitter.com/srslabs.

Except for historical information contained in this release, statements in this release, including those by Mr. Gharapetian, may constitute forward-looking statements regarding our assumptions, projections, expectations, targets, intentions or beliefs about future events that are based on management's belief, as well as assumptions made by, and information currently available to, management. While the Company believes that its expectations are based upon reasonable assumptions, there can be no assurances that the Company's goals and strategy will be realized. Numerous factors, including risks and uncertainties, may affect the Company's actual results and may cause results to differ materially from those expressed in forward-looking statements made by or on behalf of the Company. Some of these factors include the acceptance of new SRS Labs' products and technologies, the impact of competitive products and pricing, the timely development and release of technologies by the Company, general business and economic conditions, especially in Asia, and other factors detailed in the Company's Form 10-K and other periodic reports filed with the SEC. SRS Labs specifically disclaims any obligation to update or revise any forward-looking statement whether as a result of new information, future developments or otherwise.


    SRS Labs, Inc. Contact:          Investor Relations Contact:
    Michael Bingham, PR Manager      Matt Glover, Liolios Group, Inc.
    949-442-5582                     949-574-3860
    michaelb@srslabs.com             info@liolios.com
    Twitter: @SRSLabs

SOURCE SRS Labs, Inc.



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