NEW YORK, Aug. 27, 2014 /PRNewswire/ -- Standard Media Index (SMI), the global decision grade data and solutions provider, today announced the appointment of Scott Grunther as Executive Vice President of Media. In this new role, former Nielsen and Ipsos Executive Grunther will work closely with SMI's media subscribers ensuring they are able to leverage SMI's ad spend data to drive ad sales, improve profitability, reduce costs and make better investment decisions.
"As we look to go beyond the scorecard to help media clients understand the real opportunity to leverage this decision grade data, Scott will be a critical factor in the next stage of our development," said James Fennessy, Chief Commercial Officer, SMI. "Scott's established track record and in-depth understanding of the market will be of enormous value as we expand our client base both here in the U.S. and globally."
"I am excited to join the team at SMI as we explore the tremendous opportunity to help media executives gain greater competitive insight and make smarter business decisions through better ad spend analytics," said Scott Grunther, Executive Vice President of Media, SMI.
Grunther brings over two decades of experience within the media industry to SMI, joining the company from Ipsos MediaCT where he was Senior Vice President, Media. Prior to this, Grunther was with IAG Research, followed by Nielsen where he held the position of Senior Vice President with Nielsen Ad Solutions. While at Nielsen, Grunther helped media companies understand the impact of new and non-traditional advertising, including product placements, sponsorships and brand integrations.
Grunther began his career in advertising sales at CNN and also worked in business development and account management for a number of media technology companies. He holds an MBA from Columbia Business School and a BA from Hamilton College.
About Standard Media Index
Standard Media Index (SMI) offers access to accurate and real-time advertising spend data across all media types, including the fast moving digital sector. SMI provides decision-grade data from scorecard to strategy, allowing media owners and the finance community to track growth and competitive advertising share against every U.S. media entity. SMI's proprietary methodology now captures 80 percent of total agency spend from the booking systems of the world's largest media buying groups, offering timely, unparalleled visibility of global macro and micro market dynamics. Soon available in 15 global markets, SMI is the new global industry benchmark for timely, accurate advertising spend.
SOURCE Standard Media Index