MCLEAN, Va., Jan. 9, 2013 /PRNewswire-USNewswire/ -- In 2012, Standards for Technology in Automotive Retail (STAR), the IT standards organization for the global retail automotive industry, began a new initiative with several global automotive manufacturers (Ford, General Motors, Nissan, and Volkswagen) and Dealer System Providers (DSPs) that will streamline and simplify the daily transfer of business information among dealers' DSP solutions and the manufacturers. The new data transfer process, spearheaded by Volkswagen of North America, seeks to create open technology standards that could facilitate increased operational efficiencies for the dealers, manufacturers, and DSP vendors. The new solution will combine a secure data transfer process with a superset of data content representing a culmination of a day's business activity for retailers. The description of the business information would be comprehensive, supporting the business needs of the industry's manufacturers and their retailers.
"Ours is a very competitive industry that challenges us to combine innovation with increased efficiencies so we can constantly improve our recurring business processes. The STAR project will leverage existing open standards that members have used for years, enhance the standards, and then combine them to achieve a new business solution for our industry."
– Dick Malaise of Advent Resources
The overarching goal of this initiative is to enhance the customer experience at the dealer-level while ensuring data is securely and efficiently transferred in a standardized method between OEMs, dealers, and DSPs.
In October of 2012 representatives of STAR's member organizations (including some of our newest members Motive Retail and General Motors) gathered in Lisle Illinois at the Navistar national headquarters to discuss the data superset project as well as the changing needs of the automotive industry as they relate to data and technology standards. The next membership meeting will be occurring in February 2013 at the annual NADA convention in Florida.
The Standards for Technology in Automotive Retail (STAR) organization is the information technology (IT) standards organization for retail automotive and related industries. STAR is leading the effort to implement voluntary IT standards throughout the automotive industry. These standards are designed to support business information needs and provide secure and reliable means of communication for dealers, manufacturers, retail system providers, and IT vendors. Headquartered in McLean, Virginia, STAR is a not-for-profit organization and its members include dealers, manufacturers, retail system providers, and IT vendors.
SOURCE Standards for Technology in Automotive Retail