Stardoll Reaches 100 Million Members Worldwide

STOCKHOLM, April 7, 2011 /PRNewswire/ -- As the website celebrates its fifth birthday, Stardoll today announced it has reached a major milestone in its development: 100 million people are now members of what has become the world's largest website for young women and girls.

(Photo: http://www.newscom.com/cgi-bin/prnh/20110407/448082 )

Stardoll marked the occasion by offering its members 100 free StarDollars, 100 million themed items for sale in its StarPlaza - including tables, lamps, sofas, cushions, sundress, t-shirts and hoodies - and 100 extra days of new annual SuperStar memberships. As a result of this promotion over the last few days Stardoll reported its highest ever sales figures in many of its top markets worldwide.

Stardoll is growing at a rate of roughly one million new members every week. The site is now available in 21 languages; with its largest market the United States accounting for around a quarter of its overall user base. Some additional statistics on Stardoll's growth are below:

- Registered users have doubled over the past year and is now the #1 teen publisher according to Comscore

- The site has seen over half a billion visits to the StarPlaza

- 215 million individual items have been sold in the StarPlaza in the past 12 months

- 2.7 million clubs have been created by Stardoll members since its launch in 2006

"We are pleased to be celebrating this milestone with our members who we credit as growing the site virally to what it is today, said Mattias Miksche, CEO of Stardoll. "We continue to listen to them and have many exciting new products and features planned for this year."

Earlier this year, Stardoll announced a pair of licensing partnerships. Mattel, which has promoted Barbie Fashionistas and Monster High on Stardoll, has agreed to launch a Stardoll-branded product line this autumn.

JCPenney has committed to rolling out an exclusive Stardoll brand of clothing and accessories for back-to-school in 300 stores.

About Stardoll

Stardoll is part of Stardoll Media, the world's leading group of websites devoted to young women and girls. Launched in 2009, Stardoll Media includes: Stardoll - the social gaming destination with a focus on fame, fashion and friends. Piczo - the original platform devoted to social self-expression and visual blogging; and PaperDollHeaven - a simpler, game-play environment for a younger demographic. Stardoll Media is the number one publisher globally in Comscore's teen category, and works with many Fortune 500 brands as they look to engage with an elusive youth audience. Headquartered in Stockholm with offices in the US, UK and Germany, Stardoll Media is backed by two of the world's top venture capital firms: Sequoia Capital and Index Ventures.

SOURCE Stardoll