Start-Up Company Launches Web Site to Give Home and Small Business consumers the Edge in purchasing energy.

AUSTIN, Texas, June 25, 2014 /PRNewswire/ -- Marketwiise is an innovative online consumer platform designed to help home and business users make sense of their energy purchase options and save money. Founded in January 2014 by a group of tech and energy industry experts, Marketwiise was created to bring simplicity and transparency to a notoriously closed and complex market.

"Our goal is to extend the original vision of energy deregulation in Texas - to bring competition, transparency and choice to consumers - and to provide the tools and information necessary to level the playing field," says CEO and Founder Doug Kniffin.

A report released less than six months ago by the Texas Coalition for Affordable Power highlights problems with the deregulated energy system, citing slow improvement among other concerns. 85 percent of Texas energy consumers live in deregulated areas and pay more than Texans in areas of the state that are not yet deregulated. Since the onset of market competition in 2002, Texans would have saved a collective $22 billion.

"Shopping for options to power your home or business should not be difficult or cost more than it has to. Consumers and businesses can save significantly just by better understanding their options. Similar to other legacy industries like insurance or healthcare – it is hard to know what kind of deal you are actually getting. Our goal is to change that," concludes Kniffin.

The average American household spends over 11% of their annual after-tax income on their energy bill. MarketWiise is uniquely committed to providing simple tools and practical resources to maximize energy savings for all homes and businesses.

Marketwiise plans to expand beyond The Lone Star State. The goal is to bring the energy market to consumers no matter where they live.

Marketwiise. Bringing the Energy Market to You. www.Marketwiise.com
Facebook.com/marketwiise
@Marketwiise

SOURCE Marketwiise