Start-Ups Thrive in Post+Beam's Launch Factory

NEW YORK, May 31, 2012 /PRNewswire/ -- Post+Beam, an innovation and communication agency, today announced the recent success of start-ups operating within the company's launch factory. Post+Beam brings together all the benefits of a start-up incubator with the experience and savvy of a full-scale branding and development agency and public relations firm. With offices in New York, San Francisco, Los Angeles, Atlanta and Calgary that collaborate daily, Post+Beam seamlessly integrates product development and design with user experience and media strategy in order to meet the diverse needs of start-ups in today's competitive marketplace. 

"Post+Beam's mission is to play a fundamental role in all aspects of our clients' development process," said Rowland Hobbs, Managing Partner of Post+Beam. "We combine our enthusiasm and curiosity for disruptive technology with a level of expertise that allows us to approach our clients' initial concepts from a holistic vantage point. Far from the confines of traditional agencies, this is precisely what innovation and communication is all about."

Recently, Post+Beam worked with Cocoafish, a mobile app infrastructure provider that produces cloud-based products to streamline the app development process. From an early stage, Post+Beam was involved in all aspects of Cocoafish's business development, coordinating meetings with key influencers in the technology sector, redesigning the company's logo and developing brand messaging with an eye towards conveying a more tangible consumer experience. Appcelerator, a mobile platform company, acquired Cocoafish in late January 2012.

"Today's media landscape requires identifying which audiences to engage with as well as how to best communicate with them," said Michael Goff, Co-Founder of Cocoafish and Director of Product Management for Appcelerator Cloud Services (ACS). "Partnering with Post+Beam was absolutely crucial in our development leading up to the acquisition. Their attentiveness to our vision, along with their ability to work with ease across a diverse spectrum of media channels, helped us effectively communicate our brand and value proposition to the right audiences in the most impactful ways."

Forthcoming from Post+Beam's launch factory is Linea, a social photo book application that allows users to organize, share and print their photographs in order to tell visual stories. With Linea, users can upload and embellish high-resolution images into a sophisticated layout stream from their phone, tablet or computer. The collaboration between developers and designers on both the agency and client side has resulted in $5 million in venture capital with a product launch expected for June 2012.

About Post+Beam
Post+Beam is a communication and innovation firm. We engage audiences by listening to their needs and influencers by understanding their vision. The result is innovation: new products, experiences and processes. We partner with clients to realize and deliver ideas through advertising, branding, design, interactive and public relations campaigns. Audience research and industry insight drive all our efforts, producing actionable results.

SOURCE Post+Beam