WASHINGTON, March 21, 2012 /PRNewswire/ -- Launched today by a powerful alliance of Kimberly-Clark Corporation (NYSE: KMB), the League of American Bicyclists, Bikes Belong and Endomondo, the National Bike Challenge aims to inspire and empower millions of Americans to ride their bikes for transportation and recreation and better health.
The Challenge is simple: Sign up as an individual or as a team, log your miles, share your stories and encourage others to join you. Riders will compete for prizes and awards on the local and national level, including a Grand Prize trip through California wine country from Trek Travel. Already, organizations in 26 states have committed to participate and have started warming up for the May 1 start date on the Challenge website: www.nationalbikechallenge.org. Prizes will be awarded by Bikes Belong.
"The League is excited to work on this unique opportunity to share the many benefits of bicycling and offer a fun, engaging entry point for new riders," said Andy Clarke, Executive Director of the League of American Bicyclists. "There's nothing like riding a bike with your friends and colleagues, and the National Bike Challenge will create a new social network of cyclists stretching from coast to coast."
The online initiative was piloted by Kimberly-Clark (K-C), Endomondo and the Bicycle Federation of Wisconsin in 2011. The idea was sparked by K-C research engineer, Rob Gusky, and K-C extended the competition to its 57,000 global employees. The Challenge proved to be a great team building and wellness activity for K-C's sustainability efforts globally. Participating K-C employees logged 357,739 miles globally, with U.S. employees pedaling 182,210 miles. The success in Wisconsin led to a bigger vision: Taking the challenge to the national level.
"We're pleased to be the national sponsor of the Challenge as it supports the wellness of our employees and the communities we serve, while contributing to improved air quality by replacing car travel with clean, healthy bicycle trips," said Jan Spencer, K-C's senior vice president of continuous improvement/procurement/sustainability. "This year, K-C is providing an extra incentive for our global team members: The Kimberly-Clark Foundation will donate 10 cents to the League of American Bicyclists for every mile logged by a K-C employee during the 2012 Challenge."
The platform for the National Bike Challenge was created by Endomondo, a maker of mobile phone apps that have 7.5 million users worldwide. "Riding a bike for transportation is among the top five activities with our European users, and we look forward to helping expand this kind of biking in the U.S. with this campaign," said Mette Lykke, Co-Founder of Endomondo. "Logging your miles is easy, and the social interaction with co-workers, family and friends really makes it fun and motivating to get up and ride."
"Bikes Belong is delighted to be a part of the National Bike Challenge, which provides all the tools to help more people ride bikes more often," said Bruno Maier, vice president of Bikes Belong. "We're looking forward to seeing all the different types of riders who participate. The Challenge is a great way to encourage people to live healthier lives."
About Kimberly-Clark Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 175 countries. Every day, nearly a quarter of the world's population trust K-C's brands and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Kleenex, Scott, HUGGIES, Pull‑Ups, Kotex and Depend, Kimberly-Clark holds No. 1 or No. 2 share positions in more than 80 countries. To keep up with the latest K-C news and to learn more about the company's 140-year history of innovation, visit www.kimberly-clark.com.
About the League of American Bicyclists The League of American Bicyclists promotes bicycling for fun, fitness and transportation, and works through advocacy and education for a bicycle-friendly America. The League represents the interests of America's 57 million bicyclists, including its 300,000 members and affiliates. For more information or to support the League, visit www.bikeleague.org.
About Endomondo Launched in September 2008, Endomondo is a social sports and fitness network that enables people worldwide to engage around their passions for living active lives. Endomondo turns the mobile phone into a full-fledged personal trainer and a social training partner. Endomondo has 7.5 million users and supports almost all GPS phones. For more information, please visit http://www.endomondo.com.