NEW YORK, Jan. 8, 2014 /PRNewswire/ -- Starter, the legendary sports apparel brand founded in 1971 and owned by Iconix, continues the momentum from its Fall 2013 re-introduction of the classic Starter satin jacket with a three-week long "Starter Clubhouse" pop-up store during Super Bowl XLVIII. This initiative is done in partnership with Carl Banks, President of G-III Sports and 2X Super Bowl Champion, who will be hosting a series of events for the first-ever NY/NJ-hosted Super Bowl.
Starter's first-ever retail space at the Paramount Hotel will have their grand opening on Friday, January 17th, with an exclusive preview event the night before. The store will remain open until Sunday, February 9th and will feature a series of events including exclusive collaboration launches, fan appreciation nights, celebrity DJ sets, celebrity poker tournament, professional athlete appearances and live radio/TV/web broadcasts.
Products available for sale include a wide assortment of NFL, NBA and MLB team jackets as well as the Starter Black Label premium collection featuring collaborations with prominent streetwear designers. A special-edition Super Bowl XLVIII Jacket will also be showcased exclusively at the Starter Clubhouse.
"We are excited to work with the Paramount Hotel to celebrate the NY/NJ-hosted Super Bowl XLVIII and recognize the die-hard fans with the Starter Jacket - the most legitimate testimony of team loyalty," says Carl Banks, President of G-III Sports. "We couldn't think of a better location than Times Square to honor the brand's sports heritage and fashion tradition giving it premium positioning during Super Bowl XLVIII."
"The goal of the Starter Clubhouse is to provide sports fans the opportunity to experience the different facets of sports culture lifestyle that the brand has pioneered since 1971," says James Ling, VP Marketing - Men's Division at Iconix.
Starter Clubhouse is located at the Paramount Hotel on 235 W. 46th Street with hours from 10am-8pm (Friday, January 17th to Tuesday, January 28th) and 10am-11pm (Wednesday, January 29th to Sunday, February 9th). For more information, follow Starter on Twitter @StarterBrand or please visit www.starter.com.
To learn more about Starter, the Starter Clubhouse, to speak to Carl Banks or to request Starter samples, please contact Sarah Cirkiel (firstname.lastname@example.org), 212.475.4919. To learn more about Iconix, please contact Kaitlin Wasylyk (email@example.com), 212.597.4756. To learn more about the Paramount Hotel, please contact Nicole Mendell (firstname.lastname@example.org), 212.228.5555.
ABOUT STARTER - Owned by Iconix Brand Group, Starter stands for heritage, authenticity and sports performance and is committed to producing apparel to the highest standards of design and value. Established in 1971, Starter pioneered the fusion of sports clothing with popular culture by forging partnerships with major professional sports leagues, colleges, Olympics sports and individual athletes.
SOURCE Starter Clubhouse