CHENGDU, China, Sept. 19, 2018 /PRNewswire/ -- On September 12, the China Trade Association for Anti-counterfeiting invited several domestic authoritative experts to the State Administration for Market Regulation, including Academician of Chinese Academy of Engineering, Ni Guangnan; Academician of the International Academy for Quality and President of the China Trade Association for Anti-counterfeiting, Liu Zhuohui; and University of Electronic Science and Technology of China Professor Chen Weijian, to review the Ident RAS anti-counterfeiting verification system developed by Sichuan Ident Industrial Co., Ltd, and report their findings. The experts agreed that the Ident RAS anti-counterfeiting verification system is cost-effective, safe, and reliable, and can greatly improve the security of traceability systems when it was used as the secure and trusted access point. They suggested the system be promoted and applied as soon as possible.
"The Ident RAS is the best anti-counterfeiting system I have seen so far. It is innovative and should be supported and promoted." Ni Guangnan hopes that the Ident RAS will play an important role in global commodity anti-counterfeiting and traceability and assist the government in building a safer and more transparent market environment. Liu Zhuohui stated that Ident's R&D team has independently developed the first anti-counterfeiting RAS chip in the world, and that the application of the anti-counterfeiting verification system is the most economical and safest solution to the peculiar situation of traceability systems at the enterprise, industry, and state levels endorsing fake goods. It can be widely applied to the goods of many industries around the world.
Traceability systems can work most effectively when an effective anti-counterfeiting solution is provided, but the two fundamental anti-counterfeiting problems, i.e. bulk copying of labels and reuse of used labels, have not been effectively solved. These are global difficulties in the anti-counterfeiting field and the Ident RAS anti-counterfeiting verification system works to solve these problems. Chief Scientist Professor Liu Weining of Sichuan Ident Industrial Co., Ltd. is a member of the MOE New Century Excellent Talents Program and an academic and technical leader in computer software and theory in Chongqing. She said, the R&D team of the Ident RAS anti-counterfeiting verification system repeatedly communicated with enterprises, including Wuliangye, a famous manufacturer of Chinese alcohol, about their anti-counterfeiting needs and devised new ideas and solutions after comprehensively understanding the pain points of the users and industries. The resulting public anti-counterfeiting system uses exclusive anti-counterfeiting e-labels and an original verification platform, standardized safe and independent manufacturer interfaces, and convenient and reliable consumer verification terminals. "The system solves the two technical problems of bulk label copying and label reuse for the first time!" exclaimed Liu Weining.
At the review meeting, Sichuan Ident Industrial Co., Ltd. and the National Product Anti-counterfeiting Traceability Verification Public Platform signed a strategic cooperation agreement. The platform will apply the next-generation Ident RAS anti-counterfeiting verification system as the core support technology to provide a reliable verification interface for national traceability systems so as to help standardize the competitive order of the national market and build an honest business environment. The National Product Anti-counterfeiting Traceability Verification Public Platform is an authoritative, impartial and credible state-level information service platform established under the guidance of the Office of the National Leading Group on the Fight Against IPR Infringement and Counterfeiting and the State Administration for Market Regulation.
After the review, Jiang Feng, founder and CEO of Sichuan Ident Industrial Co., Ltd. was interviewed together with experts and guests at the State Administration for Market Regulation. Jiang Feng said, in January 2017, the company's first-generation verification system for solving bulk copying and counterfeiting of labels was applied by Wuliangye to a glowing response. The first-generation system was focused on the idea of "cost security", the closed-loop control theory and a "black box plus isolation module" model. In June, the world's first Ident RAS (RFID for anti-counterfeiting with Status) anti-counterfeiting chip tape-out was successfully developed, creating a chip-based technology to solve counterfeiting problems all-round. " The Ident RAS anti-counterfeiting verification system is cost-effective and safe. Its application cost is close to that of a QR code." Jiang Feng said, "The variety of anti-counterfeit labels at the product side, the security and convenience of the manufacturer traceable information access, and the general applicability of the consumer's verification terminal provide a technical and economical foundation for our system to propagate quickly." Jiang Feng is fully confident about the future of the Ident RAS anti-counterfeiting verification system.
Sichuan Ident Industrial Co., Ltd. is a startup of Chengdu Tianfu Software Park. In 2015, it was successfully selected in a project review meeting for incubation in the Venture Field of Tianfu Software Park. As of now, the R&D team of the Ident anti-fake verification system has laid out the complete intellectual property rights protection system. The whole system, from the chip design, label packaging, core algorithms, and closed-loop verification platform to blockchain applications, are property of Ident. The system is safe and reliable.