Startup revolutionizes Brazilian retail with PiggyPeg, an app that rewards consumer store visits with money

Dec 01, 2015, 08:30 ET from PiggyPeg

SAO PAULO, Dec. 1, 2015 /PRNewswire/ -- PiggyPeg became News at the start of this year because of its innovative proposal: to be an app that remunerates clients simply for going into a store.  With eight months in operation, the startup is proving that its model is a success, and has just won two major awards: the LIDE Futuro (LIDE Future), as one of the three most innovative startups in the country, out of 400 others, and the Startup of the Year award given by the Federation of Industries of the State of Sao Paulo (FIESP - Federacao das Industrias do Estado de Sao Paulo) with more than 5,000 participants.

Traditional advertising has not been questioned much, but in recent years, with the advance of digital and cellular media, and also in the context of Brazil's economic crisis, companies are searching for new strategies to attract clients. This is where PiggyPeg comes into the picture, a revolutionary app created by Brazilian entrepreneur Eduardo Moreira that already has some 100 thousand users and more than 300 establishments registered.

"E-commerce has been advancing aggressively in Brazil: 27% last year, while physical retail registered growth of only 4.3%. We are the sponsored link of the physical world," Eduardo says.

There are no points, coupons or cash back after a particular purchase.  PiggyPeg rewards the visit with money. All you have to do is download the free app, check which establishments are on your way, how much a visit is worth, and use your smartphone to check-in on the QR on display in the store.  After you accumulate R$20.00, about US$7.00, you can then receive credit directly into your checking account. 

Creating campaigns broken down by age, sex and time of day, among other filters, retailers can allocate whatever amount they wish for each visitor.  In addition, they can send messages with discounts or specific promotions for anyone who checks in. With a potential customer in the store, turning the visit into a sale is one easy step for sales staff. 

Rewards (pegin) range from R$2 to R$20. And in some cases, such as a partnership with the Via Vale Garden shopping center in Taubate, Sao Paulo, a shopping excursion can yield up to R$100.00 (US$34.00) per day for a user. With daily visits to the shopping center, without having to spend a cent, a consumer can earn up to 3.5 minimum salaries in one month. "In re-routing to PiggyPeg, part of the budget usually spent on traditional advertising, the Taubate shopping center is redistributing income, feeding retailers and earning the good will of its visitors," Eduardo explains. 

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