SAN FRANCISCO, May 11, 2018 /PRNewswire/ -- Wilbur Labs, a startup studio building a portfolio of companies at the intersection of marketing and technology, has announced the launch of VacationRenter, a company that aggregates the best vacation rental listings from around the web to match travelers with the perfect place to stay.
VacationRenter takes time and effort out of searching for a resort, hotel, cabin, bed-and-breakfast or other vacation rental by pulling the best available options from top rental services. The service soft-launched in select test markets in February and already has an annual run rate of $100 million in gross annual booking value.
"Today, people searching for the right rental have to spend time scrolling through pages of search results, and often have to visit several sites," said David Kolodny of Wilbur Labs. "We're excited to offer travelers a better experience with VacationRenter."
VacationRenter is the second company to launch from Wilbur Labs, which was founded by David Kolodny and Phil Santoro, veterans of Google's advertising team. Wilbur Labs aims to launch several companies per year and scale them quickly using a proprietary, automated marketing platform.
VacationRenter launched with $3 million in financing from Wilbur Labs. Wilbur Labs, named after aviation pioneer Wilbur Wright, builds and scales companies before recruiting a dedicated executive team. VacationRenter will look to bring aboard a new CEO and additional team members within the next year.
"The majority of startups focus on recruiting a team, building a prototype and then hoping there is a market for their product or service," Santoro said. "At Wilbur Labs, we take a different approach. We research growing markets that are ripe for a high degree of automation, and then look for a management team once we have significant traction. In essence, we build the plane as we fly it."
Wilbur Labs previously launched Nomad, a platform used by companies managing complex online inventory. The next Wilbur Labs portfolio company is scheduled to launch this summer.
About VacationRenter VacationRenter brings all the rental options from leading travel sites together in one place and showcases only the best results, eliminating the need to spend hours searching and scrolling. VacationRenter was born inside Wilbur Labs, a San Francisco-based startup studio, and uses automation to help travelers find the perfect vacation rental. For more information, visit www.vacationrenter.com.
About Wilbur Labs Wilbur Labs is a startup studio founded by a team of San Francisco-based ex-Googlers who believe growth should be driven by data and automation. Wilbur Labs leverages their proprietary marketing technology and shared back office to shorten the time it takes to launch and scale companies. For more information, visit www.wilburlabs.com.