TEL-AVIV, Israel, July 13, 2016 /PRNewswire/ -- It seems like everyone has been complaining in the past couple of years that they are drowning in content online. 27 million pieces of content are shared daily on the internet and almost everyone feel overwhelmed by the content they meet on their emails, social media accounts, and on their electronic devices. Fact is, you're not going to beat the "too much content" issue. As a result, more people choose to unplug off of their social media accounts or emails as they are unable to handle the outpouring of incoming content.
We live in an age where technology allows us to do almost anything we want. But handling our huge amounts of data has become a real challenge. Now, an up and coming startup, infi, is tackling this issue with its AI system that uses users' content with the goal of helping users instead of overwhelming them.
infi's AI system is targeted at doing a revolutionary thing: transforming content from scary to friendly, from passive to active, from messy to organized. The app allows users to upload every bit of content they have on their devices and social media accounts – photos, videos, links, and text – and with one click it imports and organizes the content on a private and organized timeline. From that moment on, the system will analyze the content and will gain understanding of what exactly its users need: what are their preference, what content is relevant to them, what can assist them and what is junk. It fulfils two functions: controlling the content that users will see and get when an emphasis on not to overwhelm the user with unimportant or negative content. And, it will also assist users by suggesting content that can assist them based on current personal or professional issues and relationships.
For example, the system recognizes that you are interested with a movie based on you watching a trailer or reading an article. It will search for any of your friends who are also interested with that genre, director or actor. Next, it will check which of your friends who qualify are available and will suggest a movie time with friends that are both interested and free. It can also suggest movies that you might have missed based on your preference, enabling you to discover things that are likely to be at your taste.
Or, if a user is visiting a new place, the system scans for any events or attractions that might interest the user based on cultural, artistic, culinary or musical taste. It will then suggest to users things to do or see in different hours of the day. So instead of going online and checking dozens of sites for recommendations or collecting recommendations from friends who might have a different taste, users have the perfect solution when visiting a place or vacationing when choices presented to them are tailor-made and based on their own personal preference.