Statesman and Global Economic Advisor Joins BrandTransact Worldwide as Chief Strategist
NEW YORK, March 2, 2015 /PRNewswire/ -- BrandTransact Worldwide Inc. announced today that Dr. Robert J. Shapiro has affiliated with the firm as its chief strategist. Dr. Shapiro is a world-renowned economic advisor to US presidents, top corporate executives and world leaders in the US, UK, Europe and Asia.
Among other world dignitaries, Dr. Shapiro has advised UK Prime Minister Tony Blair, President Bill Clinton, Senator Hillary Clinton, Secretary of State John Kerry, Vice President Al Gore, Treasury Secretary Robert Rubin, Treasury Secretary Timothy Geithner, UK Foreign Secretary David Miliband and many senior members of the Obama administration.
Dr. Shapiro holds an MA and PhD from Harvard, an M.Sc. from the London School of Economics, and an AB from the University of Chicago. He is widely published, and in 2011, he co-authored the definitive white paper on the value of intangible assets: What Ideas Are Worth: The Value of Intellectual Capital and Intangible Assets in the American Economy.
He is a former US Under Secretary of Commerce for Economic Affairs under President Clinton and currently is the co-founder and chairman of Sonecon, LLC. Sonecon is an advisory firm specializing in US and world financial markets, economic policy, the economics of innovation and intangible assets, as well as domestic and international security issues. Dr. Shapiro is also a director of the Globalization Center at NDN, a Senior Fellow of the McDonough School of Business at Georgetown University, chairman of the U.S. Climate Task Force, and co-chair of the America Task Force Argentina. He was formerly advisor to the International Monetary Fund, co-founder and Vice President of the Progressive Policy Institute, Legislative Director to Senator Daniel Patrick Moynihan, and an associate editor of US News and World Report. He also served as the principal economic advisor to Bill Clinton in his 1991-1992 campaign and as economic advisor to the presidential campaigns of Barack Obama, John Kerry and Al Gore.
"I congratulate BrandTransact for recognizing the need to focus on brands and intangible assets and how they comprise the majority of the value of US companies in this new economy. I strongly believe in what they are doing and I look forward to participating in their important mission," comments Dr. Shapiro.
BrandTransact is a Wall Street-based management consulting firm that advises the C-Suite and trusted corporate advisors on how to increase future value and mitigate risk by analyzing the combined impact of key intangibles. The firm focuses on how the interrelationship of brands, intellectual property, reputation of brand and leadership, leadership and management talent, employee engagement and branded assets act as key drivers in influencing a company's value.
"Multiple sources continue to report that intangibles today conservatively represent 80% of the value of US public companies. And while improving a company's value by focusing on EBITDA is important, increasing value through brands and intangibles can impact multiples. That's where we can make a difference," comments Bill Zabit, Chairman and CEO of BrandTransact.
BrandTransact is the only advisory firm that exclusively addresses the issues and opportunities related to brands and key intangible assets and how they strategically and financially impact the current and future value of US companies.
Key events that trigger a need for the firm's services include pre-deal, due diligence and post-deal stages of M&As, IPOs, rollups and other transactions; readying exit-stage companies for optimal valuation; optimizing companies for capitalization events; and monitoring and building the value of brands and intangible assets in everyday business operations.
For more information visit www.brandtransact.com.
SOURCE BrandTransact Worldwide Inc.
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