Statewide Campaign Launches to Increase Immunizations Among Pa. Teens
652 middle school nurses help spread #UDontGetIt message
652 middle school nurses help spread #UDontGetIt message
YORK, Pa., March 15, 2016 /PRNewswire/ -- Tetanus, diphtheria, pertussis, meningitis and human papillomavirus (HPV) are all serious diseases that can cause symptoms and complications such as brain damage, severe scarring, amputation of limbs, fever, lockjaw, seizures, irregular heartbeat, difficulty breathing, kidney damage, genital warts, cancer and even death. On March 16, 2016, the Pennsylvania Immunization Coalition (PAIC), in partnership with 18 immunization coalitions across Pennsylvania, will launch "Phase II" of the statewide, teen-targeted campaign #UDontGetIt in 652 public and charter middle schools. The campaign objective is to encourage teens ages 11 to 15 to get three recommended vaccines to protect against serious and preventable diseases.
"In addition to the yearly influenza shot, teens need these 3 vaccines," said Joanne Sullivan, RN, BSN, Executive Director, Pennsylvania Immunization Coalition. "This edgy, trendy and unique campaign supported by the Pennsylvania Department of Health and Pennsylvania Chapter of the American Academy of Pediatrics, is designed to get the attention of teens and their parents, and encourage the decision for adolescents to receive 1 dose of Tdap, 2 doses of meningococcal conjugate and 3 doses of HPV vaccine. For maximum protection, teens need to complete the series," Sullivan added.
According to Sullivan, nurses at more than 650 middle schools across the state have received packets containing posters, handouts, videos and other communications materials (including materials in Spanish). On March 16, school nurses across the Commonwealth will simultaneously share the immunization information and message regarding the importance of adolescent vaccinations to students. Students will be asked to consider:
All communications materials will lead teens and their parents to the campaign webpage: www.UDontGetIt.org as well as social media channels such as Facebook (facebook.com/udontgetit.teensneed3vaccines), Twitter (@UDontGetIt_), and YouTube where information, videos, an audio clip, infographics, images and important statistics will be available and shared. The webpage provides links to local coalitions where teens and parents can find out where vaccine clinics and events are happening in their region. Public Service Announcements are circulating statewide.
"The timing of this launch is especially important because just last month federal researchers announced that the HPV vaccine, which was introduced a decade ago, has already reduced the virus's prevalence in teenage girls by almost two-thirds," says Sullivan. "Reports indicate that the HPV is the major cause of cervical cancer. The HPV vaccine prevents many cancers in the genital area, throat, head and neck of young males and females. This vaccine, as well as the Tdap and meningococcal conjugate vaccines, are saving lives."
To identify the middle schools in your area that are participating in the #UDontGetIt launch, please contact Karen Gross at [email protected] or via phone at 717-432-2468.
About Pennsylvania Immunization Coalition (PAIC)
Based in York, Pa., PAIC builds coalitions and partnerships to provide immunization education and access to affordable recommended immunizations for all Pennsylvanians across the lifespan. For more information, visit www.immunizepa.org.
Media Contact: Karen Gross
Suasion, LLC
717.432.2468
[email protected]
Photo - http://photos.prnewswire.com/prnh/20160315/344375
SOURCE Pennsylvania Immunization Coalition (PAIC)
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