Stauer Introduces "The Official Price Of Christmas" With An Exclusive Pendant For Only $12.25

Online Retailer Setting Itself Apart From Other Luxury Brands

Nov 19, 2012, 12:46 ET from Stauer

RICHMOND, Va., Nov. 19, 2012 /PRNewswire/ -- According to a report from the International Diamond Exchange, jewelry sales are set to break records this holiday season with estimates of $19.7 billion in sales. That number is up more than 4% over the same period in 2011. And in its 2012 online holiday sales forecast, expects sales to grow 12 percent over last holiday season to as much as $96 billion.


Jewelry and watch retailer Stauer ( knows that there will be more tiny boxes under the tree and inside stockings with a positive sales forecast.  Stauer has launched a new promotion in its ongoing mission to "rewrite the rules of luxury."  For a limited-time, the company is offering its 4-carat, lab-created DiamondAura® Omni Pendant in .925 sterling silver or finished in luxurious gold for only $12.25.

Stauer President Mike Bisceglia insists that there is a method to this pricing "madness." "Our success doesn't depend on selling one necklace. Our goal is to build a relationship," said Bisceglia. "Once consumers get a closer look at Stauer's prices and selection, we're confident they'll be back for more."

Stauer's DiamondAura Omni Pendant is billed as a 4-carat "greatest hits" compilation of history's classic cuts. Starting at the top, the Omni's bail is adorned with a 56-facet oval-cut DiamondAura, a 76-facet princess-cut and a 59-facet heart-cut. Finishing up the dangling pendant is a 58-facet round brilliant-cut and a 2-carat pear-cut.

Stauer's exclusive lab-created DiamondAura is hard enough to cut glass and retains every jeweler's specification including color, cut, clarity and carat weight.

"DiamondAura doesn't just emulate the world's most perfect mined diamonds... it surpasses them," said Bisceglia. "The color dispersion is actually superior. You get more sparkle, fire and flawless beauty for a fraction of the price."  

Founded in 2005, Stauer is one of the largest direct retailers of jewelry, watches and accessories in the United States with annualized sales over $200 million. To purchase the $12.25 special and more Stauer pieces, visit

Contact: Andrea Pass
Steinreich Communications
(201) 498-160