Steak-umm Puts the Beef in NASCAR Truck Series, Sponsoring No. 33 Chevrolet Driven by 4-Time Champion Ron Hornaday

READING, Pa., Feb. 16, 2011 /PRNewswire/ -- In its second appearance on the NASCAR circuit, Steak-umm Company LLC will take to the track this Friday as primary sponsor of four-time NASCAR Camping World Truck Series champion Ron Hornaday. Hornaday drives the No. 33 Chevrolet Silverado for Kevin Harvick, Inc (KHI).  

The red, white and black Steak-umm logo familiar to generations of Steak-umm sandwich steak lovers will dominate the paint scheme of the No. 33 truck at the February 18 season opener at Daytona (Fla.) International Speedway, putting a new spin on the term "fast food." Hornaday's firesuit, pit wall and pit box will also carry Steak-umm branding.  

Steak-umm will return for repeat performances with Hornaday and KHI at the Nashville Superspeedway on April 22 and Martinsville (Va.) Speedway on October 29.  Hornaday will compete in the 2011 season to become the first driver to win five championships in the popular 16-year-old truck series.

Fans who can't attend the races in person will be able to see the No. 33 Chevrolet emblazoned with Steak-umm branding by tuning into the SPEED channel, where the NASCAR Camping World Truck Series is the #1 rated motorsports series.

In 2008, Steak-umm sponsored two races in the NASCAR Sprint Cup Series to celebrate the addition of frozen burgers to the sliced sandwich steaks that put Steak-umm on the map in the late 1960s.

"Seeing the paint job on any NASCAR car or truck is like waiting for Super Bowl ads: it's a highlight of the NASCAR experience. That's especially true if the driver is a star, as is the case with Ron Hornaday," said Sergei Szortyka, President of Steak-umm Company. "Ron and the No. 33 Chevrolet will be in the spotlight for this series, and that means Steak-umm will, too. It's a great opportunity for us to put the Steak-umm name in front of millions of fans over and over again."  

About Steak-Umm

Steak-umm Company is a maker of frozen convenience foods including Steak-umm Sandwich Steaks, the best-known sandwich steak brand in the country, and Steak-umm Burgers, a line of ready-to-cook beef patties that go from freezer to table in as little as 12 minutes. Steak-umm is virtually synonymous with sandwich steaks and played a key role in turning the regional Philly Cheese Steak sandwich into standard fare on American dinner tables. The company is headquartered in Reading, Pennsylvania. For more information, visit http://steakumm.com.

About Kevin Harvick Inc.

Kevin Harvick Inc. (KHI) enters 2011 celebrating 10 years of NASCAR racing. From the start, co-owners Kevin and DeLana Harvick set a goal to become leaders within the industry. With two Truck Series championships to their credit, the organization has built a reputation of integrity and competitiveness within the NASCAR community. KHI is housed in an over 80,000 sq. ft. facility located in Kernersville, N.C. This season, the organization will field three full-time NASCAR Camping World Truck Series teams and two full-time NASCAR Nationwide Series teams, competing for the drivers and owners championships in each series. With a roster comprised of both up-and-coming and veteran championship-caliber drivers, KHI continues to establish itself as one of the top teams in NASCAR competition.

SOURCE Steak-umm Company, LLC