Stein Mart Expands Nationwide Promotion to Benefit Dignity U Wear

Jan 07, 2010, 16:28 ET from Stein Mart

JACKSONVILLE, Fla., Jan. 7 /PRNewswire-FirstCall/ -- The Dignity U Wear Foundation (DUW), a Jacksonville-based national nonprofit that provides brand new clothing to men, women and children in need, will be the beneficiary of "Help Us Help Others," a special promotional event planned for all 267 Stein Mart stores throughout the country.

Beginning Sunday, January 17, through Saturday, January 23, Stein Mart shoppers making a donation of $5 or more to Dignity U Wear will receive 10% off their entire purchase. This is over and above Stein Mart's already low discounted prices--including sale items.

"We piloted this promotion last year and found that our store associates and customers really enjoyed it," said Julia Taylor, director of the Stein Mart Boutique Program and corporate coordinator of the DUW relationship. "This year we are expanding the promotion from two days to a full week to give our customers more opportunity to support our signature charity. It is a powerful way for us to serve each community where we do business."

Stein Mart raised more than $155,000 for DUW with the same promotion in May 2009.

This year, Stein Mart has added a new wrinkle to the event. Shoppers will be able to donate $10 to Dignity U Wear in advance of "Help Us Help Others" through, and will receive three coupons for the 10% off entire purchase offer for donating in advance. This will allow them to either shop multiple times with the discount or share the shopping experience with friends.

"Dignity U Wear enjoys a unique philanthropic partnership with Stein Mart. Stein Mart's active support has been largely responsible for our achievement of distributing $112 million worth of new clothing in less than ten years," said Robert S. Bryan, Jr., Executive Director of Dignity U Wear. "Each Stein Mart store not only raises money for DUW they also partner with us to identify social service agencies in their market to receive the new clothing. It's an innovative model in which all parties benefit."

Since 2003, Stein Mart has raised approximately $2.5 million to help fund Dignity U Wear. The funds raised help Dignity U Wear to meet the growing demand for new clothing that improves self-esteem, fosters better school performance, helps adults with job placement and helps parents take better care of their families.

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SOURCE Stein Mart