Steiner Sports Partners with SportsPicker to Power New Sports Challenge

Skills-Based Sports Pick'Em Platform Turns Game Players into Brand Marketers

Jan 31, 2013, 10:00 ET from SportsPicker

BOCA RATON, Fla., Jan. 31, 2013 /PRNewswire/ -- SportsPicker, developers of the revolutionary Sports Pick'Em prediction technology platform, today released its first white label game, Steiner Sports Pick'Em, in conjunction with Steiner Sports. This partnership enables Steiner Sports, a leading sports marketing services and authentic memorabilia provider, to offer a customized, branded sports challenge on their website so customers can compete for valuable prizes.

The initial Steiner Sports Pick'Em challenge launched today and runs through February 10, 2013. Players can compete for sports memorabilia valued at $1,500. The top prize is an autographed photo of Yankees great Derek Jeter. Second prize is a signed photo of legendary pitcher Mariano Rivera. Third prize is a $250 Steiner Sports gift card, which the winner can use to purchase an item from the incredible array of sports memorabilia available at Steiner Sports. Game play is free, and players can customize identities, advance to new levels and invite friends to join the fun.

For Steiner Sports, Sports Pick'Em offers a new way to engage sports fans by "gamifying" the company brand to reach a valuable customer demographic. It can be a challenge from a marketing standpoint to attract males between the ages of 18-54, but a sports-themed picking challenge delivers results, as Sports Pick'Em statistics demonstrate: On average, fans spend five minutes on the site and view more than seven pages per visit. This "stickiness" is a valuable commodity for a company like Steiner Sports – or any brand looking to access new customers and build loyalty with existing fans.

Sports Pick'Em enables Steiner Sports to increase customer engagement by sending email notifications when a player reaches a new level, providing a new customer touch point. The fully branded game features Facebook and Twitter sharing to encourage players to challenge friends, bringing more potential customers to the Steiner Sports site in the context of a fun, skills-based sports picking game that generates widespread brand awareness.

"With Sports Pick'Em, players are transformed into brand marketers while they're having fun and competing for valuable Steiner Sports prizes," said SportsPicker CEO Oren Kantor. "Players are eager to display their sports knowledge, so they typically do the company's marketing for them by using social media to invite friends and sharing the results of their picks. It's a win-win for Steiner Sports and the players, who have a shot at winning amazing prizes."

Sports Pick'Em also delivers an analytics dashboard that provides valuable customer insights and data, including stats on how often the branded sports picking challenge is shared by customers via social media. Companies can create custom challenges every day of the year.

Sports fans can enter the Steiner Sports Pick'Em challenge at To browse Steiner Sports' extensive selection of certified memorabilia from its roster of more than 1,500 player partnerships, visit    

A full-service platform, SportsPicker was developed by OHK Labs. The company helps brands with challenge creation, prize fulfillment and customer service issues. Affordably priced on a pay-per-use model, SportsPicker covers six major US sports, including NCAA football and basketball, the NBA, NFL, NHL and Major League Baseball. Learn more about OHK Labs and Sports Pick'Em at

About SportsPicker:
SportsPicker is a sports prediction technology platform players can use to compete against Facebook friends or in sponsored pools. With a unique points system that rewards skill and a focus on team outcomes that puts the fun back in the game, SportsPicker returns sports enthusiasts to their roots and lets them compete for bragging rights and valuable sponsored prizes. SportsPicker is a product of OHK Labs, a mobile application development studio founded and led by Oren Kantor, an avid golfer and diehard Miami Heat and Florida Gators fan. Learn more at

About Steiner Sports:
Established in 1987, Steiner Sports has become a leader in sports collectibles and autographed sports memorabilia. Featuring a full line of authentic autographed collectibles, Steiner Sports is the perfect source for gift needs. Gits may be used for a wide variety of occasions, including birthdays, anniversaries, retirement and more. Currently, hot ticket items include those from Derek Jeter, Mark Teixeira, Eli Manning, Aaron Rodgers, Alex Rodriguez and Mario Rivera. Steiner Sports may be found on Facebook, Twitter and Pinterest.

SOURCE SportsPicker