Steketee Greiner and Company Launch Catalyst SGC and iPhone 4 Beach Bum App

GRAND RAPIDS, Mich., Aug. 16 /PRNewswire/ -- Steketee Greiner and Company (SGC), a global digital marketing consultancy, announced today the formation of Catalyst SGC (http://www.catalystsgc.com), which will operate independently as the interactive development arm of SGC's digital marketing service portfolio.

Catalyst was formed after SGC brought in key personnel in an acquisition from Grand Rapids development group APG.  The organization is focused on interactive development with strong capabilities in measurement and artificial intelligence solutions.

Barth Wilson has been appointed to oversee all Catalyst operations as Managing Director.

"As the ever-changing digital marketing world continues to evolve, we have seen a strong demand for high impact interactive strategic thought and execution," said Wilson.  "Catalyst is a collective of best-in-class thinkers, programmers and designers that we feel provide very unique solutions to specific challenges in the digital space."

With the launch of Catalyst, the company has released its Beach Bum app through the Apple iTunes store (http://itunes.apple.com/us/app/beach-bum/id385144954?mt=8).  Beach Bum is a lifestyle app that allows users to determine weather conditions for US coastal and Great Lakes cities and beaches based on users' preferred water sporting activities, such as boating, water skiing, jet skiing, sailing, beach going, and many others.

About Steketee Greiner and Company

Steketee Greiner and Company is an insight-driven digital marketing strategy and high-impact content development consultancy dedicated to contributing to the global communications renaissance by combining art and science to generate new, sometimes unexplored, avenues to creative thought and communications challenges.

For more information, please visit http://www.steketeegreiner.com.

SOURCE Steketee Greiner and Company