ST. LOUIS, July 13, 2015 /PRNewswire/ -- The StemCounter.com user community is poised to expand dramatically as the software tool for florists to stem count enters public beta. StemCounter.com plans to bring new users on board via invite; current users will receive a code to invite up to three colleagues to see for themselves what the software has to offer.
"Our vision is to help florists deliver accurate, on-the-spot proposals for bridal clients," says Ryan O'Neil, software developer and creator of StemCounter.com. "Time truly is money, and StemCounter.com software has been developed around that concept. Observing my wife Rachael manage her own company, Twisted Willow Design, led to an epiphany. I saw an opportunity to develop software that would make her life, and the lives of thousands of other florists, easier."
The public beta coincides with the availability of StemCounter.com via mobile devices, an innovation that will only enhance the software's usefulness. Florists can therefore build their proposals in real time and provide quotes just as quickly without having to return to a workstation computer.
StemCounter.com software comes loaded with dozens of the most popular wedding flowers. Florists can update prices lists on the fly and customize the software to fit the needs of their business. As the name implies, StemCounter.com's core functionality is automatic stem counting.
Producing custom, detailed and accurate proposals has always been a challenging and somewhat tedious task for florists, owing to some peculiarities within the floral industry. Wholesale costs on flowers and supplies are always shifting, for one thing. So too are the trends and fashions in the bridal industry, which puts additional pressure on florists to keep pace and stay competitive. StemCounter.com's tools have been engineered with an insider's perspective; florists have remarked on the software's small learning curve and intuitiveness.
When Rachael O'Neil began using StemCounter.com to conduct her own bridal business, she saw wedding bookings increase by 25% – and 75% of bridal clients signed a contract at the initial consultation. Instead of crunching numbers for days and praying that prospective clients did not take their business elsewhere, Rachael can now stem count and deliver precise quotes in minutes. The benefits have extended beyond simply more business – she now has more time to give to her family and to growing her business in other ways.
"All customers want value, and brides-to-be are no different," adds Ryan. "When their prospective clients have the chance to comparison shop, florists risk losing business to competitors who can create quotes faster."
With a much larger group of florists using StemCounter.com to generate quotes, O'Neil expects substantially more feedback on what works and what doesn't. He hopes to continue leveraging the wisdom of the crowd to trim more seconds from the proposal process and streamline the interface even further.
Florists interested in the software but without an invitation are encouraged to join the StemCounter.com mailing list. The opening of free registration will be shared with the mailing list before anyone else.
Ryan O'Neil set out to develop StemCounter.com after seeing the frustration that his wife, Rachael, endured when she would stem count to produce quotes for prospective bridal clients. He applied his software expertise and problem-solving mindset to the core functionality of StemCounter.com, while Rachael certified that the tool was practical and useful for its end users – floral designers. A professional florist herself for ten years, Rachael is the owner of Twisted Willow, a wedding and event floral design boutique based out of St. Louis.