NEW YORK, Sept. 16, 2021 /PRNewswire/ -- For over a decade, Kiehl's has helped to support the artist community with annual holiday campaigns created in partnership with artists from around the world. To continue this time-honored tradition, Kiehl's is celebrating its 170th holiday season with an extended collection of the brand's most beloved skincare products, encased in whimsical, limited-edition designs created in collaboration with artist partner, Marylou Faure. The collaboration consists of a two-piece charitable collection that will donate a minimum of $100,000 to Feeding America® to help produce 1,000,000 meals* to families in need this holiday season.
For this year's artwork, Faure captures the unmatched energy of New York City and turns the iconic East Village neighborhood into a magical dreamland filled with diverse, and unique characters sharing in holiday festivities. Kiehl's Global Head of Creative, Maria Gustafson explains, "To capture the magic of our Kiehl's Dreamland, we wanted an artist who could express the joyful spirit of the holidays in an upbeat and creative way. Marylou Faure's bold colors and diverse characters brought the world of Kiehl's to life with a unique and playful spirit." In true block party fashion, friends, and customers can be seen enjoying NYC street-food treats, decorating store windows and dancing to an outdoor band.
Continuing its philanthropic tradition for the 13th year, Kiehl's will donate through the sale of The Kiehl's x Marylou Faure Collection for Feeding America a minimum of $100,000 to Feeding America**, the nation's largest domestic hunger-relief organization. This donation will help provide 1,000,000 meals* to families across Feeding America's nationwide network of 200-member food banks and 60,000 food pantries and meal programs. Each year, the Feeding America network provides meals and resources to over 46 million people in the U.S. facing hunger, including nearly 12 million children. The network secures and distributes more than 4 billion meals annually.
This holiday season, Kiehl's remains committed to its Future Made Better initiatives with a focus on creating more sustainable packaging. For the first time ever, body care staples Ultimate Strength Hand Salve and cult favorite Crème de Corps will be available in newly repackaged paper wrapped bottles. This packaging is made from FSC certified paper to significantly reduce the amount of plastic.
The Kiehl's x Marylou Faure Collection
Kiehl's has long partnered with some of the world's most prominent and well-known artists such as Jeff Koons, Mickey, KAWS, Kenny Scharf, Peter Max, Jeremyville, Kate Moross and Janine Rewell. In 2021, the tradition continues with French illustrator Marylou Faure, whose previous clients include Nike, Apple, and Google. Marylou's commitment to social and ethical causes made her a perfect collaborator for Kiehl's Holiday 2021.
Get in on the exclusive skincare-lover gift of the season! Discover a month's supply of customer-favorite Kiehl's formulas in a limited-edition advent calendar now made with zero plastics, and fully recycled paper.
Specializing in character design, bold colors and graphic compositions, French Illustrator and Artist Marylou Faure aspires to create artwork that invokes joy with her cheeky and playful style. With the intention of tackling the issues she cares about, Marylou's career has seen her working on many personal and collaborative projects with global brands that focus on social and ethical issues.
** Kiehl's Since 1851 will donate $1 from the sale of each Kiehl's Merry Masking and Hydration Starter Kit Holiday Set, with a minimum guaranteed donation of $100,000, to Feeding America. $1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. No portion of the purchase price is tax deductible. For more information on Feeding America visit www.feedingamerica.org.