• Resources
  • Blog
  • Journalists
  • Log In
  • Sign Up
  • Data Privacy
  • Send a Release
Cision PR Newswire: news distribution, targeting and monitoring home
  • News
  • Products
    • Overview
    • Distribution by PR Newswire
    • Cision Communications Cloud®
    • Cision IR
    • Sponsored Placement
    • All Products
  • Contact
    • General Inquiries
    • Request a Demo
    • Editorial Bureaus
    • Partnerships
    • Media Inquiries
    • Worldwide Offices

 

When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • All Public Company
      • English-only
      • News Releases Overview

      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
      • Multimedia Gallery Overview

      • Trending Topics

      • All Trending Topics
  • Business & Money
      • Auto & Transportation

      • All Automotive & Transportation
      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • Auto & Transportation Overview

      • View All Auto & Transportation

      • Business Technology

      • All Business Technology
      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • Business Technology Overview

      • View All Business Technology

      • Entertain­ment & Media

      • All Entertain­ment & Media
      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • Entertain­ment & Media Overview

      • View All Entertain­ment & Media

      • Financial Services & Investing

      • All Financial Services & Investing
      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • Financial Services & Investing Overview

      • View All Financial Services & Investing

      • General Business

      • All General Business
      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • General Business Overview

      • View All General Business

  • Science & Tech
      • Consumer Technology

      • All Consumer Technology
      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • Consumer Technology Overview

      • View All Consumer Technology

      • Energy & Natural Resources

      • All Energy
      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • Energy & Natural Resources Overview

      • View All Energy & Natural Resources

      • Environ­ment

      • All Environ­ment
      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • Environ­ment Overview

      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • All Heavy Industry & Manufacturing
      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • Heavy Industry & Manufacturing Overview

      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • All Telecomm­unications
      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • Telecomm­unications Overview

      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • All Consumer Products & Retail
      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • Consumer Products & Retail Overview

      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • All Entertain­ment & Media
      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • Entertain­ment & Media Overview

      • View All Entertain­ment & Media

      • Health

      • All Health
      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • Health Overview

      • View All Health

      • Sports

      • All Sports
      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • Sports Overview

      • View All Sports

      • Travel

      • All Travel
      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • Travel Overview

      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • All Policy & Public Interest
      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • Policy & Public Interest Overview

      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • All People & Culture
      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • People & Culture Overview

      • View All People & Culture

      • In-Language News

      • español
      • português
      • Česko
      • Danmark
      • Deutschland
      • España
      • France
      • Italia
      • Nederland
      • Norge
      • Polska
      • Portugal
      • Россия
      • Slovensko
      • Suomi
      • Sverige
  • Overview
  • Distribution by PR Newswire
  • Cision Communications Cloud®
  • Cision IR
  • Sponsored Placement
  • All Products
  • General Inquiries
  • Request a Demo
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices
  • PR Newswire: news distribution, targeting and monitoring
  • Send a Release
    • ALL CONTACT INFO
    • Contact Us

      888-776-0942
      from 8 AM - 10 PM ET

  • Send a Release
  • Sign Up
  • Log In
  • Resources
  • Blog
  • Journalists
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
    • Trending Topics
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign Up
  • Log In
  • Resources
  • Blog
  • Journalists
  • RSS
  • GDPR
  • Overview
  • Distribution by PR Newswire
  • Cision Communications Cloud®
  • Cision IR
  • All Products
  • Send a Release
  • Sign Up
  • Log In
  • Resources
  • Blog
  • Journalists
  • RSS
  • GDPR
  • General Inquiries
  • Request a Demo
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices
  • Send a Release
  • Sign Up
  • Log In
  • Resources
  • Blog
  • Journalists
  • RSS
  • GDPR

Stephan Beringer And Anthony Lye Expand Roles Within Publicis Groupe's Digital Technologies Division -- DigitasLBi And Razorfish

Beringer to oversee Growth Portfolio Management; Digital Product and Platform Development to be led by Oracle Veteran Lye

DigitasLBi Logo. (PRNewsFoto/DigitasLBi) (PRNewsFoto/)

News provided by

DigitasLBi

May 23, 2013, 11:30 ET

Share this article

Share this article


SAN FRANCISCO and PARIS, May 23, 2013 /PRNewswire/ -- Bob Lord, CEO of Publicis Groupe's Digital Technologies Division (which includes the digital marketing and technology networks DigitasLBi and Razorfish) announces the elevation of Stephan Beringer to Chief Growth and Strategy Officer, and Anthony Lye to the role of Global President of Digital Products and Platforms. Both are newly created roles. San Francisco-based Lye and Paris-based Beringer will both report to Lord. Lye will also report to Luke Taylor, Global CEO of DigitasLBi.

(Logo: http://photos.prnewswire.com/prnh/20130319/PH79546LOGO-b )

Beringer, 49, will be responsible for creating and deploying cross-agency teams that are tailor-made for current and potential clients. Beringer will collaborate with both DigitasLBi and Razorfish leadership to create global precision task forces that mine from the best of the two agencies, with a shared focus on a particular client need.

"The appointments of Anthony and Stephan in a multi-agency role are in direct tribute to the expanding and global needs of marketers. DigitasLBi and Razorfish will continue to successfully operate as separate agencies with a unique marketplace voice and reputation. At the same time, I am equally convinced that there are opportunities for growth in creating highly collaborative, fluid precision teams, and a premium product cradle that fuels both agencies' clients," says Lord.

Lye, 47, is responsible for driving the multi-agency Digital Platform Strategy and Investment, which includes LBi's Audience Engagement Platform (2011), Digitas' CRM365 (2011) and BrandLIVE (2012), and Razorfish's Fluent (2012). He will work closely with the product development teams across DigitasLBi and Razorfish to create a premium product and platform offering that can scale across clients, and serve as the technology cradle fueling all agency brands and clients.

"Anthony's experience in delivering market strategies for technology products and services is unparalleled, and his elevation highlights our emphasis on proprietary technology that enables the management, distribution, and optimization of content in virtually any form," says Taylor.

"Marketers hunger to connect with their customers via all available channels, particularly as the growth of mobile and social media continues to drive digital and product investments," says Lye. "The best-in-class combination of Platform IP and agency services across DigitasLBi and Razorfish will enable the CEOs and CMOs of global leading brands to have a tailor-made, precision team that is designed for their business," adds Beringer.

About Stephan Beringer

Stephan is widely regarded as a true pioneer of the interactive space. He is a champion of radical thinking and ground-breaking ideas. During his tenure as CEO, International for Digitas and Razorfish 2009-2013, he built best-of-class teams across 11 international offices who create industry leading solutions for clients such as Audi, Delta, Evian, L'Oreal, McDonald's, Nissan, P&G and Samsung.

During the nineties Stephan forged beyond more traditional advertising and marketing disciplines to set up and lead the first integrated agency in Germany, which became Tribal DDB. As a founding member of Tribal DDB Worldwide, Stephan launched further offices, eventually taking on responsibility for the EMEA region as President in 2005. By the end of his tenure he had tripled the network's regional footprint to 24 offices and led the team to be awarded significant accolades including: Cannes Agency of the Year, Cannes Lions Grand Prix Awards (Cyber and Film), Adweek's Interactive Agency of the Year and Advertising Age's Global Agency Network of the Year.

After completing a Masters in Law degree Stephan pursued experiences in diverse fields, including roles within the music and film industries, such as working with Sean Connery, cutting multiple license deals with music labels including the iconic Mo'Wax, and becoming the unit manager on a B-movie production with French superstar Johnny Hallyday. 

About Anthony Lye

Lye has over 20 years of experience and a proven pedigree in bringing to market world-class software and CRM solutions. Earlier this year, Lye was appointed to the newly created role of President of Digital Platforms and Channel at LBi, where he was charged with driving client adaptation of the agency's IP toolkit and marketing cloud.

Lye joined LBi after six years at Oracle, where he was SVP, Oracle Cloud Applications Strategy. Previously, Lye was SVP of Customer Relationship Management (CRM), where he was the driving force behind Oracle's Customer Experience Strategy and the assembly and integration of Oracle's IP stack. Additionally, Lye led the acquisitions of ATG, RightNow, Inquira and Fatwire. Lye joined Oracle from Siebel Systems.

About DigitasLBi

DigitasLBi, the leading, 'most complete' global digital agency network, partners with some of the foremost marketers and brands in the world. Also a top ten global agency, DigitasLBi comprises of 5,700 best-in-class digital and technology experts in 25 countries around the world.

In 2012, Digitas and LBi received a combined total of over 200 awards globally including two Cannes Lions Grand Prix and SXSW People's Choice Award. Digitas was also recently named OMMA Agency of the Year 2012 and LBi UK Digital Agency of the Year 2012 by Marketing magazine. Digitas USA operates the brand content platform, The Third Act: producers of first and most well renowned event on digital content, The NewFront.

With sister agencies Starcom MediaVest Group, ZenithOptimedia, and Razorfish, DigitasLBi is a member of Publicis Groupe. Publicis Groupe [listed on the Euronext Paris Exchange - FR0000130577 - and part of the CAC 40 index] is the world's third largest communications group. With activities spanning 104 countries on five continents, Publicis Groupe offers local and international clients a complete range of advertising services. Web site: www.publicisgroupe.com 

www.digitas.com | Twitter: @Digitas | Facebook: Digitas Fan Page | Blog: Digitas Distillery

About Razorfish   
Razorfish, the only digital agency to receive back-to-back rankings in Advertising Age's 2011 and 2012 A-List, creates experiences that build businesses. As one of the largest interactive marketing and technology companies in the world, Razorfish helps its clients build better brands by delivering business results through customer experiences. Razorfish combines the best thought leadership of the consulting world with the leading capabilities of the marketing services industry to support our clients' business needs, such as launching new products, repositioning a brand or participating in the social world. Razorfish has offices in markets including Australia, Brazil, China, France, Germany, India, Japan, the United Kingdom and the United States. Razorfish is part of Publicis Groupe. Visit www.razorfish.com for more information.  Follow Razorfish on Twitter at @razorfish.

DigitasLBi | BrandLIVE and Audience Engagement Platform (AEP)    
BrandLIVE™, a proprietary agency platform that creates relevance and value for brands every day, combines social and content strategies with the agility of a news organization. BrandLIVE is both an agency model and technology suite. The three part process and client service model includes: The Wire (the source for discovery); The Newsroom (generates ideas and impact in real-time); and The Multicast (publishing and distribution).

The Audience Engagement Platform (AEP) enables the management, workflow, distribution, measurement and optimization of content in virtually any form, across multiple content platforms, globally. This proprietary tool allows marketers to engage with advocates, influencers, customers and the multiple signals that influence them and the content they care about. Marketers can have 'conversations' on behalf of clients' brands on a global scale, while reducing costs to manage an deploy.

Razorfish | Fluent    
Fluent™ is a hosted and managed digital marketing technology platform that serves as a single, unified software application for marketers to create, distribute, target and measure multi-channel digital campaigns.  The offering was recently expanded through a strategic partnership with Adobe to include the entire Adobe Marketing Cloud. Fluent is a trademark of Razorfish LLC. All other trademarks are the property of their respective owners.

SOURCE DigitasLBi

Modal title

Contact Cision

  • Cision Distribution 888-776-0942
    from 8 AM - 9 PM ET

  • Chat with an Expert
  • General Inquiries
  • Request a Demo
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices

Products

  • Cision Communication Cloud®
  • For Marketers
  • For Public Relations
  • For IR & Compliance
  • For Agency
  • For Small Business
  • All Products

About

  • About PR Newswire
  • About Cision
  • Become a Publishing Partner
  • Become a Channel Partner
  • Careers
  • COVID-19 Resources
  • Accessibility Statement
  • Asia
  • Brazil
  • Canada
  • Czech
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Israel
  • Italy
  • Mexico
  • Middle East
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Russia
  • Slovakia
  • Spain
  • Sweden
  • United Kingdom

My Services

  • All New Releases
  • Online Member Center
  • ProfNet

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Terms of Use
  • Privacy Policy
  • Information Security Policy
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2022 Cision US Inc.