Stephen Perrine, Joe Heroun join David Zinczenko on Men's Fitness Team

Former Men's Health and Best Life staffers to assist in magazine's redesign

Mar 13, 2013, 11:54 ET from American Media, Inc.

NEW YORK, March 13, 2013 /PRNewswire/ -- American Media, Inc. announced today that Stephen Perrine, former Editor in Chief of Best Life and Publisher of Rodale Books, and design guru Joe Heroun, formerly of Men's Health, have joined former colleague David Zinczenko in his repositioning of Men's Fitness under American Media Chairman and CEO David Pecker.

Perrine, who left parent company Rodale with Zinczenko, was formerly Editorial Creative Director of Men's Health before taking the reins at the well-respected men's fashion book Best Life, which reappeared on newsstands last fall as a single issue publication. Most recently, he oversaw Rodale Books, where he acquired such authors as Jessica Alba, Weight Watchers CEO David Kirchhoff, Knicks legend Earl "The Pearl" Monroe and best-selling nutrition expert Marion Nestle

Heroun created the ASME-winning redesign of Women's Health and was the original design director of Best Life. He has also served as creative director of The New Republic and as Editor-in-Chief of Boston magazine.

AMI also announced that Men's Fitness editor-in-chief, Michael De Medeiros, has decided to leave the company to pursue other opportunities.

About American Media, Inc.

American Media, Inc. (AMI) owns and operates the leading print and digital celebrity and health and fitness media brands in the United States. AMI's titles include Star, OK!, National Enquirer, Globe, Country Weekly, Soap Opera Digest, Shape, Men's Fitness, Muscle & Fitness, Flex, Muscle & Fitness Hers, Fit Pregnancy and Natural Health. AMI also manages 18 different digital sites including,,,,, and AMI's magazines have a combined total circulation of 7.4 million and reach more than 55 million men and women each month. AMI's digital properties reach an average of 41 million unique visitors and 194 million page views monthly.

AMI also provides Publishing Services which includes Distribution Services, Inc. (DSI), the No. 1 in-store magazine sales and merchandising marketing company in the U.S. and Canada. DSI places and monitors AMI's publications and third-party publications to ensure proper displays in major retail chains and national and regional supermarket chains. DSI also provides marketing, merchandising and information gathering services to third parties including non-magazine clients. Publishing Services also provides print and digital advertising sales and strategic management direction in the following areas: manufacturing, subscription circulation, logistics, event marketing and full back office financial functions.

SOURCE American Media, Inc.