Sterling Trader, Inc. Establishes the Sterling Trader® Broker Network

Oct 06, 2010, 11:00 ET from Sterling Trader, Inc.

CHICAGO, Oct. 6 /PRNewswire/ -- Sterling Trader, Inc., global provider of connectivity services and trading technology for financial institutions, has announced the release of the Sterling Trader® Broker Network, an international suite of broker-to-broker, buy-side, and global market connectivity solutions.



Sterling Trader clients utilizing the direct-access, order management tools of the Sterling Trader® Elite platform can leverage Sterling's instant access to an extensive community of global counterparties linked across the Sterling Trader® Broker Network.  The network connects multi-strategy algorithmic order engines, international equity and options brokers, and major exchanges in Europe, Canada, and the United States.

"Our network provides institutions the robust solutions they need to thrive in today's complex trading environments," said Steve Sierszulski, President and Chief Executive Officer of Sterling Trader, Inc.  "It's not enough to have direct access to the exchanges.  Firms want to seek out high-performance trading venues and they want to effectively manage order flow.  We facilitate multi-clearing and prime broker relationships and we give our clients the ability to route and receive order flow from any of the brokers and liquidity points on our network.  These are invaluable resources to the buy-side trader."

In addition to these services, the Sterling Trader® Broker Network supports multi-broker allocation tools, connectivity to dark pools and alternative trading systems, and comprehensive post-trade reporting.

"We are broker-neutral," said Mr. Sierszulski.  "That's a major advantage for our clients because we can route them wherever they need to go without conflict.  That means our network is open to limitless possibilities for our customers.  They can safely and securely manage every aspect of their trading business on the Sterling Trader® Broker Network."

About Sterling Trader, Inc.

Sterling Trader, Inc. is an industry leading professional direct access trading service and global trading network.  As a broker neutral service bureau, Sterling Trader, Inc. offers a full service order routing and management suite built to support the direct access trading needs of professional traders, broker/dealers, hedge funds, and buy-side trading institutions.

SOURCE Sterling Trader, Inc.