Stern + Associates Brings Connected Communications(SM) Expertise to Nielsen

CRANFORD, N.J., June 23, 2011 /PRNewswire/ -- Stern + Associates (Stern) – the full-service public relations, marketing and digital communications agency – has expanded its award-winning portfolio through a new alliance with Nielsen, a leading information and measurement company that provides global insights into what consumers watch and buy.

Through its Connected Communications(SM) approach, which fuses traditional media, digital, direct engagement and marketing strategies, Stern will ensure Nielsen's key business insights and expertise are shared with influential audiences to advance the organization's goals. Stern's communications program will also leverage the book, "How Companies Win" (HarperBusiness, 2010), by Dave Calhoun, CEO of Nielsen and Rick Kash, Chairman of The Cambridge Group, to elevate Nielsen's demand message among target audiences throughout the business world.

"Stern + Associates' customized programming will enable Nielsen to meet its strategic business objectives," said Susan Stern, president of Stern + Associates. "Our approach will leverage the client's unmatched expertise on how companies can achieve improved competitive advantage by predicting, measuring and satisfying consumer demand."

About Stern + Associates

Stern + Associates is a full-service public relations, marketing and digital communications agency with offices in Cranford, N.J., Cambridge, Mass. and Pittsburgh, Pa. The company's Connected Communications(SM) approach fuses the best of traditional media, digital, marketing and direct engagement strategies to generate measurable payoffs for its clients. In an industry known for high client turnover, Stern + Associates cuts through the complexities of the fast-changing media landscape with smart strategies and bright ideas that have resulted in strong client partnerships, many lasting for more than a decade. For additional information, visit www.sternassociates.com, read our blog, or follow us on Twitter @sternassociates.

SOURCE Stern + Associates