Stern + Associates Cuts Through Complexities of Fast-Changing Media Landscape With Connected Communications(SM)

CRANFORD, N.J. and CAMBRIDGE, Mass., Jan. 31, 2011 /PRNewswire/ -- With new patterns of information consumption emerging every day, conventional public relations practices are simply no longer effective on their own. Responding to the evolving world of media and business, Stern + Associates – a full-service public relations, marketing and digital communications firm with offices in Cranford, N.J., Cambridge, Mass. and Pittsburgh – announced today its new approach to business, coined Connected Communications(SM), designed to fuse the best of traditional media, digital, direct engagement and marketing strategies.

"Public relations is not what it was 25 years ago when I founded Stern + Associates," said Susan Stern, president. "Just like most industries, ours has been disrupted by constant change – in the way we work with our clients and the media. We communicate instantaneously, virally and smarter than ever before. Stern + Associates has proven to stay ahead of the curve, and we're helping our clients do the same with our Connected Communications approach."

Stern Connected Communications connects the dots between news, traditional and social media, digital, direct engagements and marketing to seize the opportunities of this ever-changing landscape. Incorporating this thinking into Stern + Associates' business model inspired a refreshed brand with a new logo, expanded service offerings and updated business materials.

Using this Connected Communications lens to build customized strategies for its clients, Stern + Associates works with leading and emerging corporations, professional organizations and business authorities, and represents the world's leading thinkers in the areas of innovation, strategy and technology. In 2010, Stern + Associates celebrated its 25th anniversary amidst dramatic changes in both the media environment and the way in which companies do business. Drawing on its own experiences for sustaining success, Stern + Associates is primed to help both its own organization and those of its clients continue to drive new business growth.

To listen to a few words from Susan Stern about Connected Communications, click here.

About Stern + Associates

Stern + Associates is a full-service public relations, marketing and digital communications agency with offices in Cranford, N.J., Cambridge, Mass. and Pittsburgh. The company's Connected Communications(SM) approach fuses the best of traditional media, digital, marketing and direct engagement strategies to generate measurable payoffs for its growing roster of national and international clients. In an industry known for high client turnover, Stern cuts through the complexities of the fast-changing media landscape with smart strategies and bright ideas that have resulted in strong client partnerships, many lasting for more than a decade. For additional information, visit www.sternassociates.com.

Twitter: @sternassociates

SOURCE Stern + Associates