SAN FRANCISCO, Oct. 4, 2016 /PRNewswire/ -- Sticky, the leading digital engagement analytics platform, today announces the appointment of Nitin Gupta as the company's first Chief Business Officer. Nitin will focus on leveraging Sticky's core platform to build partnerships and scale revenue as the company enters an aggressive growth phase.
With over 22 years of industry experience and an MBA from the Kellogg School of Management at Northwestern University, Gupta has a strong track record of delivering rapid business growth both through salient business partnerships and expanding the core customer base. Most recently, Nitin was Chief Business Officer at Koding, a leading cloud-based software development platform, where he grew the user base by 200% and led the transformation of the company from a B2C to a B2B business.
"Nitin's career spans product development, revenue growth and user acquisition – an all encompassing skillset that will be an immense asset to Sticky as we pursue aggressive growth in the coming year," said Hans Lee, CEO of Sticky. "With the addition of emotion tracking, Sticky now provides the most complete biometric analysis of brand engagement available. I look forward to having Nitin on the team to leverage this capability and drive growth in the market."
"I was immediately impressed with the unique value proposition of the Sticky platform for marketers and brand builders globally," added Gupta. "Whether it be a growing startup or a multi-billion dollar enterprise, the kind of insights and analytics that Sticky provides are not available anywhere else. Anyone building a brand and looking to connect with the true emotions of their customer base should be using Sticky. It's rare for a young company to have such a massive market opportunity; I'm excited about connecting with that market."
Sticky is a leading behavioral and predictive marketing solution, measuring the world visually. With Sticky's flagship platform, campaigns can be optimized using a variety of biometric data layers including eye tracking and emotion recognition. Sticky's disruptive technology helps publishers, brand advertisers, and digital agencies optimize their content initiatives at a fraction of the cost and time of traditional methods.
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