StockCall Review on Gannett and New York Times: How to Fight Declining Ad Revenue

Feb 07, 2013, 07:30 ET from

LONDON, February 7, 2013 /PRNewswire/ --

The shift to digital has had a downbeat impact on the newspaper publishing industry. Over the last few years, publishing industry has seen advertising revenue on a freefall. The weak economic environment has not been kind as well as for the industry as companies slashed their advertising budgets. For publishers such as Gannett Co. Inc. (NYSE: GCI) and New York Times Company (NYSE: NYT) these are challenging times. However, publishers have been looking at ways to offset declining advertising revenue. StockCall has released its most recent technical analysis on Gannett and New York Times. Register today and access these reports for free at

Advertising Revenue Continue to Drop

Data released by the Newspaper Association of America showed that in the third quarter of 2012, advertising revenue for U.S. newspapers dropped 5.1% to $5.27 billion. This was the 25th straight quarter of decline in advertising revenue for newspapers. While the shift to digital has been the major reason behind a drop in advertising revenue, weak economic environment has also contributed to the downturn.

Publishers Fighting Back

Newspapers publishers, however, have been fighting back. Companies in the publishing industry are looking at ways they can offset declining advertising revenue. Some of the steps taken by publishers include implementing cost-cutting measures and selling non-core assets.

Last year, New York Times announced the sale of About Group to IAC for $300 million in cash. Chairman Arthur Sulzberger Jr. said that sale will allow the company to focus on the development and growth of its core brands locally, nationally and on a global scale. Register now so that you can access the free report on New York Times at

In addition, publishers have also boosted their online offerings. Publishers have also raised their subscription and newsstand prices in order to offset the decline in advertising revenue. Also, a number of prominent newspapers, including the New York Times, now charge for access to online content.

Newspaper companies are also using multiple platforms to engage readers. Last year, New York Times re-launched its Android News app. The redesigned app has been formatted for optimal reading for all tablets and phones running on Android operating system.  

Another positive for the publishing industry is an improving economy. While a full recovery is still some way off, the outlook for the global economy has improved significantly since the start of 2013.

Gannett's Strong Q4 Results

On Monday, Gannett released its fourth quarter financial results. Gracia Martore, Gannett's President and CEO said that the company's local domestic publishing circulation revenue increased for the third straight quarter, driven by the success of the company's all access content subscription model. Martore said that the company is meeting or exceeding the revenue and operating profit goals it had for the all access content subscription model. Sign up to download the free report on Gannett at

Gannett's publishing segment reported fourth quarter operating revenue of $1.04 billion, up 3.7% over the same period in the previous year. The increase was due to an extra week and a rise in circulation revenue offset partly by lower advertising revenue. The company's local domestic circulation revenue for the quarter rose 23.6%.

Gannett's total revenue for the quarter rose 9%.

New York Times will report its fourth quarter financial results on today (At the time this article was completed, NYT's earnings were still not available).

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