Stoli® Presents ORGNL.TV 2013 - New Lifestyle Edition

Redesigned to feature new content from editors and media partners from around the world

Jul 03, 2013, 10:21 ET from William Grant & Sons, Ltd.

NEW YORK, July 3, 2013 /PRNewswire/ -- Building on the success of 2012, Stolichnaya® Premium vodka announces the evolution of its online lifestyle creative channel, ORGNL.TV; now an editorial space showcasing and fostering unique talent across the categories of Art, Music, Fashion, Technology and Taste. Continuing to celebrate one-of-a-kind places, people and experiences, ORGNL.TV will feature fresh content curated by prolific artists, style influencers and food fanatics. Additionally, key media partners will highlight great moments of humanity, creativity and ingenuity to showcase on the platform.

ORGNL.TV was launched in fall 2012 as an extension of Stoli's global advertising campaign "The Most Original Moments Deserve the Most Original Vodka", serving as a hub for yet-to-be-discovered talent to have the chance to collaborate with featured artists. This year with its updated website and bespoke mobile version of the site, the newly launched version shares stories, videos and photos from around the world written by a cast of contributing editors including:

  • American DJ and mixtape composer MICK (Boogie)
  • Fashion and cultural writer Yale Breslin
  • Emmy-award winning sports reporter and anchor Jaymee Sire
  • Philadelphia-based artist, designer and event planner Stacey Wilson
  • Editor of KENTON Mens Magazine, Founder of Quentin Washington

ORGNL.TV will also partner with media companies such as Refinery 29, Vevo, UrbanDaddy and BuzzFeed with more exciting collaborators to be announced throughout the year.

"We are proud to be partnering with talented individuals and media outlets who share in Stoli's vision of originality," said Marco Ferrari, Chief Marketing Officer of SPI Group. "We look forward to continuing to be a source of inspiration as we showcase extraordinary stories by exceptional people."

As another way to continue inspiring Stoli fans, ORGNL.TV will provide a virtual space for readers to submit their own content and apply for a contributing editor role. This new edition opens doors further, allowing artists of all types a chance to share and contribute their own work.

For additional information on ORGNL.TV visit www.ORGNL.TV. Join the conversation via hashtag #ORGNL.TV and the following channels:

Twitter - @stoli,  
Facebook – 
Youtube – 
Instagram – 

About Stolichnaya®
Stolichnaya® Premium vodka is known for its award winning flavor, impeccable clarity and sleek, sensual undertones. Long considered a trailblazer in the vodka industry, Stolichnaya® is a brand constantly on the verge. The Stolichnaya® portfolio includes Stolichnaya® Premium vodka, Stolichnaya® 100 Proof Premium vodka, the super-premium Stolichnaya® Gold and the ultra-premium elit™ by Stolichnaya®. Stolichnaya® Flavored Premium vodka portfolio currently includes Chocolat Razberi™, White Pomegranik™, Wild Cherri™, Ohranj™, Blueberi™, Razberi™, Vanil™, Citros™, Cranberi™, Peachik™, Strasberi™, Gala Applik™, Salted Karamel, Hot and Sticki™. For more information visit or follow on Facebook at and on Twitter @Stoli.

About William Grant & Sons
William Grant & Sons, Ltd. is an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1887. Today, the super premium spirits company is run by the fifth generation of his family and distils some of the world's leading brands of Scotch whisky, including the world's most awarded single malt Glenfiddich®, The Balvenie® range of handcrafted single malts and the world's largest family-owned blended Scotch Grant's® as well as other iconic spirits brands such as Hendrick's® Gin, Sailor Jerry® Rum, Tullamore Dew Irish Whiskey and Milagro® Tequila. The company's portfolio in the USA also boasts Stolichnaya Vodka, Hudson Whiskey, Clan MacGregor, Reyka Vodka, Solerno Blood Orange Liqueur, Lillet, Montelobos Mezcal, Gibson's Finest, Monkey Shoulder, Art In The Age and The Knot.  

SOURCE William Grant & Sons, Ltd.