DALLAS, Dec. 14, 2016 /PRNewswire/ -- Stori Modern, a new, entirely online purveyor of outdoor living solutions, is set to rewrite how consumers shop for quality outdoor furniture.
True to its name, the merchant takes a novel approach to presenting colorful modern furnishings for the outdoors. Populated with interesting personas and fun storylines, the easy-to-navigate site—www.storimodern.com—makes for both a fast and fun read and an easy at-home shopping experience.
With quality and durability as central themes, hand craftsmanship plays a key role throughout, from hand-woven wicker to hand-welded, heavily walled metals to precisely cut fabrics exquisitely tailored by highly trained seamstresses. And like the hard covers of the latest bestsellers, even shipping boxes are double-thick to prevent damage.
With six well-edited collections, product descriptions here all have an intriguing literary bent designed to engage online shoppers. There's Fairy Tale, starring a red-headed queen and her courtyard full of eccentrics and classic, crisscrossed, tubular steel silhouettes reimagined for a contemporary audience. Those in the mood for a bit of gossip can turn to the sensational Tabloid Collection in hand-woven, all-weather wicker and stainless steel frames durable enough for a 300-lb billionaire, and Memoir with long-lasting Sunbrella® cushions designed to stand up no matter how the plot thickens. The aptly named Novel Collection goes for high drama; Graphic is a retro, pop-art picture of color and line, and Journal is ideal for creating a place of respite and reflection.
Designers Site Li and Mark A. Pickett imbue their collections of outdoor stories with unique perspective and fresh characters—tables and seating for dining, entertaining and relaxing—that literally jump off the home page. Crafted of aluminum, iron or a combination of tubular stainless steel and woven synthetic wicker, all furnishings are assembled in the U.S. and delivered direct to consumers' homes. Shipping is free on most orders.
Therein lies the twist in the tale: "Stori Modern enables us to offer durable furniture and leading-edge design at surprisingly affordable prices," says Jean Liu, author of Stori Modern. "We have created wonderfully evocative, curated collections and there are plenty of color and fabric options to customize each look. The subtext here is that e-commerce shoppers aren't overwhelmed by too many selections, yet are guaranteed an outdoor environment that reflects their personal sense of style. Indeed, this is outdoor furniture that makes grown-ups want to go outside and play."
About Stori Modern:
Stori Modern is writing a new chapter in how consumers shop for outdoor furniture with a fresh and modern point of view. The online merchant takes a novel approach, combining engaging storylines with unique designs for a shopping experience that delights. Eschewing traditional retail outlets enables Stori Modern to offer consumers high quality designs, assembled in the U.S., at surprisingly affordable prices. See more at www.storimodern.com.
Contact: Cathy Lloyd
The Media Matters
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SOURCE Stori Modern