NEW YORK, April 14, 2015 /PRNewswire/ -- Storylift announces the official launch of a content discovery platform that specializes in lifting earned media coverage.
"Storylift gives brands and agencies an ability they've never had before - to boost, or lift, valuable third party content," Chief Product Officer Jeff French said. "Clients can also define the audience they want to reach with robust content targeting options including rich attitudinal data (how people think and feel relative to brands and industries), deep demographics and thousands of consumer behaviors."
The Storylift product gives advertisers control of the reach and audience by placing paid content recommendation ads in users' social feeds promoting independent third party content. With a license to patent-pending targeting technology from LoudDoor, Storylift gives marketers a tool to control who sees the content by using the research-based targeting to reach audiences based on how they think, feel, and behave.
French said their developers worked hard to make the platform dead simple for advertisers. Storylift was designed to serve clients ranging from a small local business all the way up to the largest global brands.
"While earned media is arguably the most credible source of media, brands and agencies have had little control over the distribution of this component of their marketing strategy," French said "Precisely the reason this form of media is more powerful and prized than any other form."
"The sales and ROI impact of positive press from independent and respected media outlets is widely understood," French said. "Now, our clients can leverage this to their advantage like never before by turning their independent content into their most effective segment of paid media."
Beta users of LoudDoor's Storylift are impressed by the simplicity of the platform and immediate results in the form of increased traffic to their promoted articles. While Storylift specializes in lifting "earned media," any content that passes their editorial guidelines can be lifted using the platform.
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Storylift specializes in content discovery and leverages patent-pending targeting technology from LoudDoor to introduce third party content to the right audience. Storylift gives clients the ability to lift valuable earned media to a defined audience by placing paid content recommendation ads in users' social feeds promoting the content.
Leveraging the power of the social graph, the LoudDoor Revolution platform combines leading edge market research with rich social graph insights to provide the world's leading brands and agencies with a new class of data intelligence about their consumers and market segments. LoudDoor's clients capitalize on these disruptive market and consumer insights to create actionable strategies to reach their target audience with the right message. LoudDoor is a Facebook Marketing Partner.