CHICAGO, Nov. 10, 2017 /PRNewswire/ -- Strata, a leading advertising software technology firm, announced today that it has integrated CBS RADIO into its software. This partnership opens the stream of CBS RADIO's 117 radio stations in 26 markets, as well as CBS Sports Radio, to thousands of advertising agencies utilizing Strata's systems.
Through Strata, buyers can secure guaranteed impression on CBS RADIO and accurately target by DMA, zip code, and device, including mobile, desktop, and tablet. This integration provides the 1,200+ advertising agencies using Strata's systems with even more access to digital radio listeners. Earlier digital audio announcements from Strata include partnerships with Pandora and iHeartRadio.
"Digital audio is now a pillar of advertising campaigns, and we're thrilled to have integrated CBS RADIO's digital properties into our systems. Our buyers are getting the effectiveness of radio with the data-rich benefits of digital audio," said Judd Rubin, senior vice president at Strata.
The solutions that Strata provides empowers clients to buy and sell all media types including cable, broadcast, newspaper, radio, outdoor and digital advertising mediums. On average, over $50 billion in advertising dollars flow through Strata systems per year. As the system of choice for over 1,200 agencies in the United States and Europe, Strata provides media technology that enables organizations to lead rather than react to industry developments. By transforming the way advertisements are placed and tracked, Strata adds a new level of transparency to campaigns that is necessary in the ever-evolving media world. Strata is a Comcast Advanced Advertising company. For more information, visit www.gotostrata.com.
About CBS Radio
CBS RADIO is one of the largest major-market broadcast media operators in the United States and the undisputed leader in news and sports radio. CBS RADIO produces original audio and video content, live events and exclusive programming distributed on-air, online and on mobile platforms. A division of CBS Corporation, CBS RADIO owns 117 radio stations in 26 markets – including all of the top 10 radio markets as ranked by Nielsen Audio – as well as an extensive array of digital assets. CBS RADIO distributes its programming via AM, FM and HD Radio stations, Radio.com™ and CBS Local Digital Media apps, making engaging with audiences easier than ever before. For more information on CBS RADIO, please visit www.cbsradio.com.