Strategic Analysis of the European Market for V2V and V2I Communication Systems

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Feb 17, 2014, 08:02 ET

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Strategic Analysis of the European Market for V2V and V2I Communication Systems
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15 OEMs and 10 Tier I Suppliers to Deploy V2X Applications by 2015

Key Findings

Market penetration in V2V technology in Europe expected to be more than X% of vehicles on road by 2030, depending on type of application

•Daimler and Volvo are expected to lead the vehicle-to-vehicle (V2V) communication implementation among vehicle manufacturers in Europe.
•The Netherlands, Denmark, Austria, Germany and France are likely to become the first European nations with vehicle-to-infrastructure (V2I) communication with the cooperative-intelligent transportation system (C-ITS) corridor.
•Among communication device manufacturers, NEC Labs Europe and Kapsch TrafficCom are the prime gen X GHz DSRC-based vehicle-to-anything (V2X) communication providers.
•Road users and insurance providers, followed by road operators, would become the principal beneficiaries of cooperative-ITS initially. Automakers and Tier I suppliers can derive benefits from the V2V/V2I services only after X– years of extensive deployment.
•V2V is simpler and less expensive to implement on a large scale, based on the latest developments in Europe, with low penetration levels expected in the first X-X years.
•This would be complemented by aftermarket or even smartphone-based dedicated short-range communication (DSRC) solutions, which would accelerate the uptake of cooperative-ITS.
•DSRC and mobile-based technologies like LTE and 4G are expected to form a futuristic platform for cooperative systems. The communication system is to be augmented by global navigation satellite system (GNSS) and infrared modes.
•Implementing the V2I service is more expensive, technologically complex and time-intensive, as it requires government intervention, funding and infrastructure on a large scale.

Future Outlook

European governments aiming at mandating V2X face complex challenge, while C2C-CC* has issued MoU signed by major vehicle manufacturers (VMs) to deploy pan-European standard Cooperative-ITS from 2015

Market Status
- Most European cities already have expansive roads and public transport infrastructure.
- Many cities and countries are seriously considering cooperative-ITS implementation by 2015, at selected cities, based on FOTs carried out by consortiums.
- Cooperative-ITS will probably become the standard throughout Europe with the use of next-generation vehicle communication solutions, so that public transport and commercial and freight operations become interoperable at the metropolitan, regional and national levels.

Solutions and Competition
- Consortiums such as ETSI, C2C-CC and CEN in Europe standardise V2X solutions.
- Retrofit equipment manufacturers, embedded device makers, and telecom and wireless solution suppliers drive the V2X solution.
- Higher levels of awareness among governments, VMs, Tier I and middleware suppliers, and road operators for commercially viable V2X solutions are expected to be in place.

Technology
- Tests on V2X communication are mainly supported by the use of the reserved DRSC spectrum.
- A few applications are supported by mobile technologies such as 4G and LTE.
- Multi-modal communication platforms consisting of Wi-Fi (DSRC), cellular and satellite would be available.
- High potential for services like smartphone applications, and possible additional service in aftermarket OBUs and RSUs

V2X Market: Overview of Current Status, Europe, 2013

- The Amsterdam Group is a strategic alliance of committed key stakeholders with the objective of facilitating the joint deployment of cooperative-ITS in Europe. It includes the umbrella organisations CEDR, ASECAP, POLIS and C2C-CC.
- The Car 2 Car Consortium's target has signed a memorandum of understanding (MoU) with Xmanufacturers, pledging a common approach to the deployment of standards being drawn up in Europe.
- 2015 is the target year for vehicle manufacturers in Europe to launch the first cars with operational V2X technology.
- Copenhagen is planning to provide public transport priority traffic within the city centre, based on C-ITS within the COMPASS 4D project.
- The cooperative-ITS Corridor was established, and three countries—Germany, the Netherlands and Austria—are to start deployment. The corridor will have further deployment activities of cooperative services.

Prime Beneficiaries of Cooperative-ITS Services

First phase of cooperative systems deployment to involve automakers, suppliers, road users and road operators

•The local government is to play an important role in regulating the services.
•City councils of Hesse and Helmond in Germany and the Netherlands, respectively, showcase efforts for cooperative-ITS.
•Automotive OEMs and road users are the primary beneficiaries of cooperative systems; they are to coordinate with road operators for initial deployment.
•Government authorities and service providers are the most important stakeholders in this deployment in Europe.
•At the first level, VMs are to introduce services on a pilot basis, followed by interaction of road operators and other stakeholders.
•Insurance providers would be in a supporting role, having tie-ups with VMs, suppliers and local road authorities.
Executive Summary
Research Scope, Objectives, Background, and Methodology
Definitions and Market Segmentation
Market Overview of V2X Applications
Mega Trends and Industry Convergence Implications
Regulations for Cooperative Systems in Europe
Automotive OEM Profiles and their Role in Consortiums/Partnerships
Audi
BMW
Daimler
Ford
Volvo
V2X Market Roadmap—Launch Timeframe of Applications
V2X Technology Roadmap
V2X Market Sizing
V2X Scenario and Standardisation of Datasets
Conclusions and Future Outlook
Appendix