Strategic Analysis of the European OES Channel

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Apr 19, 2017, 19:09 ET

NEW YORK, April 19, 2017 /PRNewswire/ -- Advancements In In-vehicle Aftersales and Adoption of eCommerce by OEMs will Drive European OES Channel Revenue to €50.73 Billion by 2022

The aim of the study is to research, analyse, and forecast the size of and the trends in the European automotive OES channel from 2015 to 2022. As older cars migrate to the independent aftermarket due to an ageing vehicle parc in Europe, OEMs have to strategise their aftersales programmes to maintain their market share (estimated at 38.0% in 2015). Telematics-enabled aftersales facilities will give OEMs an advantage over the independent aftermarket, which might not be equipped to diagnose and repair in-vehicle technology. The post-warranty eRetail of parts will help OEMs shorten the route to the customer and help build better customer relationships. Customer loyalty will also guard against migration to the independent aftermarket. This trend can be seen in countries such as France and Germany, which are expected to record less than a 2.0% loss in OES channel market share, which is comparably lesser than the market share loss of other automotive markets in Europe.

Read the full report: http://www.reportlinker.com/p04595327/Strategic-Analysis-of-the-European-OES-Channel.html

Key Questions This Study Will Answer
- What is the trend across OES channels at the country and the OEM level in Europe?
- How much are OEMs earning through their OES channel at the country level and in EU 28?
- How is the franchised and the authorised network in Europe evolving?
- How is the OES channel collaborating with IAM, if at all?

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