Strategic Analysis of the Global Chlorella Powder Ingredients Market

NEW YORK, Sept. 1, 2015 /PRNewswire/ -- Growing demand for vegetarian protein options drives the demand for microalgae-based options, including high-protein content chlorella powder. However, price-related uncertainty is a key challenge affecting the market's growth. This study covers the state of the global chlorella powder ingredients market in terms of market size, growth, competitive environment, and the key challenges facing omega-3 ingredient suppliers in 2014. Chlorella ingredients by quality and grade are examined in depth, and the market growth for each segment is forecasted. An overview of product quality selection drivers is also included. The base year is 2014 with forecasts up to 2020.

Key Findings

In 2014, the global market for chlorella powder ingredients was estimated to be € million, corresponding to metric tons of demand.

- In 2015, the average price observed is approximately € per kilogram, ranging from less than € to more than € . Chlorella products on the upper range will be products produced from environmentally-controlled closed systems with 3rd party-substantiated quality claims. Users of these high-end products are dietary supplement, medical food, and personal care producers in the West.

- Every chlorella supplier typically reports protein content, heavy metal content, ash content, and general manufacturer practices. However, initial analysis suggests that the correlation of the level of price to levels of quality is low. This is likely due to the fact that reported chlorella prices are just indications, and nearly all chlorella products are sold through customer-specific contracts. Work is underway to provide a detailed price-by-quality attribute assessment in order to determine the marginal price end users are willing to pay for certain levels of claimed quality.

- In 2017, the global market for chlorella powder ingredients is expected to be over metric tons of demand and the food and beverage application in APAC will account for two-thirds of chlorella powder ingredients sold. Other significant market opportunities will exist in the dietary supplement/functional food sectors in North America and Europe.

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