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      Strategic Corporate Communications Best Practices & New Strategies To Align Internal & External Communications (April 19-20, 2023)

      Research and Markets Logo

      News provided by

      Research and Markets

      Apr 17, 2023, 19:30 ET

      Share this article

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      DUBLIN, April 17, 2023 /PRNewswire/ -- The "Strategic Corporate Communications Best Practices & New Strategies To Align Internal & External Communications" training has been added to  ResearchAndMarkets.com's offering.

      Align Internal & External Communications to Discover Fresh Engaging Content, Build Employee Trust, and Increase Engagement

      At This 2-Day Virtual Conference, You Will Have The Opportunity To Catch Up With Your Peers, Learn About The Challenges They're Facing-And The Tactics They're Using To Overcome Them.

      About This Corporate Communications Event

      It's been a constant struggle-should internal and external communications to remain separate. When the underlying goal is to deliver one cohesive message the answer is simple: your communication strategies should align.

      Join fellow communicators to hear from leaders of some of the world's most relevant brands as we explore what comes next for the practice.

      Key Topics Include:

      • Practice what you preach-demonstrate and behave according to the company's set core values, not just in view of the public, but also behind closed doors
      • Harness the power of social media
      • Get employees to genuinely buy into your brand values and be ready and willing to deliver on them
      • Maximize productivity and streamline processes
      • Overcome the power struggle when it comes to integration
      • Establish common goals
      • Collaborate on message creation to ensure a consistent experience for both customer and employee

      Here's how it works:

      • Submit a meaty challenge or opportunity* you'd like expert IC coaching and peer support on - or just come along to listen and support others!
      • We'll select one person to 'Spotlight' at the event - they'll share their Challenge/Opportunity, get some coaching and then we'll harness the wisdom of the group in a fast-paced, facilitated conversation designed to deliver tangible takeaways and next steps.
      • Whether you're in the spotlight or supporting someone else, you are guaranteed to leave the event with fresh ideas, insights, and inspiration you can apply to your work immediately.

      Benefits of Attending This ALI Virtual Conference

      • Access to practical presentation with real examples and proven strategies from your peers at a variety of leading organizations
      • Networking list for attendees to continue the conversation after the Virtual Conference
      • Interactive, hands-on breakout sessions allowing you to work with your internal communications peers
      • Certificate of attendance for CEUs
      • Opportunity to meet with peers face-to-face while remaining safe
      • Guaranteed extensive, how-to instruction that you can use immediately
      • Opportunity to have your most pressing questions on the topic answered in real-time

      This isn't a passive experience! You will be encouraged to engage throughout the entire event through small group breakouts, networking breaks & more!

      Leave with a thorough understanding of the latest best practices in Communications and how they apply-or can be applied-in your work context.

      Included With Your Virtual Pass:

      • Interactive experience with real examples
      • Breakout groups to talk with peers
      • Live event recording
      • Link to presentations and resources
      • Contact list for future networking
      • Certificate of completion for CEUs



      Who Should Attend:

      This conference is designed especially for senior-level professionals and their teams responsible for shaping and executing on their organization's communications strategy for both external and internal audiences:

      • Employee communications
      • Internal communications
      • Media relations
      • Corporate communications
      • Employee engagement
      • Global communications
      • Public relations
      • Public affairs
      • Human resources
      • Branding and/or employer branding
      • Social media
      • Change management
      • Corporate intranets
      • Digital communications
      • Corporate affairs

      Key Topics Covered:

      The time zone for this event: [EST]

      Day 1 - 04/19/2023
      11:00 am - 11:15 am Welcome & Speed Networking
      11:15 am - 11:45 am 5 Steps for a Successful Core Values Implementation Plan
      Jennifer Prestigiacomo, Head of Employee Communications - Change.org
      11:45 am - 12:15 pm Living our Values: Implementing Equity and Justice Strategy into Internal Communications Tactics
      Alyssa Oshiro, Director of Internal Communications - National Wildlife Federation
      12:15 pm - 12:30 pm Refresh & Recharge
      12:30 pm - 1:00 pm Interactive Session: Coaching and Community for Communications Professionals
      Victoria Dew, SCMP, CEO - Dewpoint Communications
      1:00 pm - 1:45 pm Panel: Bridge the Internal vs External Communications Divide
      Julianne Lewis Maguire, Senior Manager Internal Communications - Acuity Brands
      Linda Zebian, Senior Director Communications & Community - Muck Rack
      1:45 pm - 2:00 pm Wrap-up & Thank You

      Day 2 - 04/20/2023
      11:00 am - 11:05 am Welcome & Aha Moments From Day 1
      11:05 am - 11:35 am Benefits of a One-Page Strategic Communications Framework
      Kami Spangenberg, Senior Vice President of Corporate Communications- Scientific Stature Services & Community Affairs - RTI International
      11:35 am - 12:05 pm From a Millennial, With Love: We Don't Need A Ping Pong Table In The Office
      Landis Tindell, Manager, Corporate Communications - Oklahoma City Thunder
      12:05 pm - 12:30 pm How Communicators & AI Can Work In Harmony: ChatGPT For Communicators
      Tony Roth, Communications Manger - City of Coolidge Arizona
      12:30 pm - 12:45 pm Refresh & Recharge
      12:45 pm - 1:15 pm Go Behind the Scenes of Coca-Cola's Storytelling
      Abby (Peck) Carroll, Director- Strategic Communications - The Coca-Cola Company
      1:15 pm - 1:45 pm Rapid-Fire Panel: Get Your Biggest Corporate Communications Questions Answered
      Ray Hernandez, Director, Communications - Americas Region at Otis Worldwide Corp
      Pat Swanson, Former Head of External Owned Media Communications - U.S. Bank
      Howard N. Karesh, APR, VP, Corporate Communications - Hillrom (formerly)
      1:45 pm - 2:00 pm Wrap-up & Thank You

      Speakers

      Abby (Peck) Carroll
      Director, Strategic Communications

      Landis Tindell Manager, Corporate Communications

      Alyssa Oshiro 
      Director, Internal Communications

      Linda Zebian 
      Sr Director, Communications & Community

      For more information about this training visit https://www.researchandmarkets.com/r/rs6qcy

      About ResearchAndMarkets.com
      ResearchAndMarkets.com is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

      Media Contact:

      Research and Markets
      Laura Wood, Senior Manager
      [email protected]   

      For E.S.T Office Hours Call +1-917-300-0470 
      For U.S./CAN Toll Free Call +1-800-526-8630
      For GMT Office Hours Call +353-1-416-8900

      U.S. Fax: 646-607-1904
      Fax (outside U.S.): +353-1-481-1716 

      Logo:  https://mma.prnewswire.com/media/539438/Research_and_Markets_Logo.jpg 



      SOURCE Research and Markets

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