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Strategic Holdings Group, Inc. Acquires Buzzskin, Inc.


News provided by

Buzzskin, Inc.

Feb 11, 2010, 12:55 ET

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BRUNSWICK, Ohio, Jan. 11 /PRNewswire/ -- Buzzskin is a company that is a leader in the online marketing and sales of upscale men's grooming products including; facial, shaving and anti-aging products from the industry's leading high-end male grooming brands including; Baxter of California, Menscience, Balla Powder, Sharp's, Jack Black and Urth.

Strategic Holdings Group, Inc. and Buzzskin, Inc. today announced that the companies have signed a definitive agreement under which Strategic Holdings Group, Inc. will acquire privately held Buzzskin, Inc.  Terms of the transaction were not disclosed.

Buzzskin, Inc., based in Aliso Viejo, CA., is an aggressive addition to Strategic Holdings Group's business. The acquisition will extend Strategic's online presence and is the company's first consumer based online retail business.

Strategic will build upon Buzzskin's high-end male-grooming brand, which already has a strong presence online, with a large existing customer base.  They also plan to aggressively grow their new customer acquisition through online, e-mail and affiliate marketing and public relations. Buzzskin's aggressive stance might signal that it wants to "own" the category.

"The addition of a leading e-commerce business will advance Strategic's vision of the seamless integration of profitable businesses into our existing business infrastructure," said D. Scott Hinckley, president, Strategic Holdings Group, Inc. "Buzzskin's product offerings, brand awareness and customers complement Strategic's business and extend our ability to deliver compelling products and services to customers all over the world - without having to add infrastructure or overhead to our existing business model."

"Buzzskin.com delivers a rich user shopping experience, competitive prices, industry-leading brands and excellent customer support. These competitive differentiators have led many customers to choose Buzzskin. This acquisition will continue to strengthen Strategic Holdings Group as a leading provider of quality products and solutions both for the business to business and business to consumer targeted markets."

"This is an exciting milestone for our company, and we look forward to growing," said Hinckley. "Buzzskin's widely recognized brand, global reach, and customer relationships make it the ideal partner for Strategic Holdings Group. Our combined resources will create exciting growth opportunities for Strategic, our customers and our employees. We look forward to growing Buzzskin and expect a rapid and seamless transition. The addition of Buzzskin's portfolio will enable Strategic to tap into a premium yet still maturing, upscale men's market. It further broadens Strategics' reach into e-commerce which will be the focus of the company in 2010."

About Strategic Holdings Group, Inc.

Strategic Holdings Group is known around the world for innovation and leadership in best in class products. Inspired by their vision of being the best in the world at everything they do, Strategic Holdings Group is the diverse parent company of Cable Ties Unlimited, Inc., Strategic Consulting, Inc., BuzzSkin.com, Wisebass.com, Sound Opinions, Inc., Tele-Surveys, Foodzilla.com, Newsstandbuys.com, and a multimillion dollar investment portfolio which includes a restaurant, product development, sourcing and distribution firm and shares of various other growing and profitable businesses.

Contact:  Scott Hinckley, 330-558-0600

SOURCE Buzzskin, Inc.

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