Strategic IP Planning Seminar (London, UK)

DUBLIN, Oct. 14, 2014 /PRNewswire/ -- Research and Markets has announced the addition of the "Strategic IP Planning Seminar (London, UK)" conference to their offering.

Dates: 27-29 January 2015
Venue: The Rembrandt Hotel, London UK

Topics to be covered at this seminar:

• Step-by-Step Practical Guide to Strategic IP Planning
• Utilising a Structured and Rationalised IP Strategy Toolbox
• Competitive IP Analysis: Market Positioning
• IP SWOT: Align IP with R&D and Business Goals
• Performance: Benchmarking, measures and KPIs
• Defining and Prioritising an IP Roadmap
• IP Planning as Part of your Daily Role: Presenting your Plan Persuasively
• Experience IP Planning and Implementation during a Business Simulation

WHY SHOULD YOU ATTEND?

• Receive practical IP strategy advice from two highly-rated experts
• Learn how to use a step-by-step guide and toolkit' to set up a successful strategic IP plan
• Take away practical tips and methodologies that can be used to align your IP with R&D and business goals
• Benefit from highly interactive sessions including case studies, real-life examples and business simulation

Key Topics Covered:

Day One - 27 January 2015

12.30 - Registration and Lunch

14.00 - Introduction and Ice-Breaker

15.15 IP Strategy Toolbox: Theory

• Learn the Matrix of IP Strategy Options'
• Link to IA Management

16.15 - Tea

16.30 - u IP Strategy Toolbox: Practice

• Apply to real-life cases during teamwork assignments

17.30 Step-by-Step IP Strategy-Making: Overview

• Introduction to 5-step methodology
• Prepare the case study - Renewable Energy'

18.00 - End of Day One

Day Two - 28 January 2015

9.00 - IP Strategy-Making: Introduction

09.30 - Step 1: Vision Setting

• Define/refine the vision to link IP and business
• Recourse to the matrix as a dashboard

10.35 - Coffee

10.50 - Step 2: IP Competition Analysis

• Revisit the matrix through the competition landscape
• IP mapping techniques (mapping, landscaping, etc.
• Analysis of patent data (lifecycle, competition etc)

12.25 - Step 3: IP SWOT

• Gap analysis using the matrix: Compare business vision to current own IP, taking the competition into account
• High-level audit: Methods to assess and rank a company's portfolio
• Derive actions to bridge current/ desired IP position

12.45 - Lunch

13.45 - Step 3: IP SWOT (continued)

14.35 - Step 4: IP Performance Benchmarking and Reporting

• Estimate budget needs for R&D and IP
• Define IP KPIs to report future success
• Prioritise actions to define an IP roadmap
• Review different scenarios

15.50 - Tea

16.05 - Step 5: The Strategic Plan - The Outline

• Integrate outputs of steps 1-4 into a practical, rationalised plan
• Positioning, actions and measurement
• Differentiate core vs. non-core activity for higher performance

16.25 - Your Strategic IP Plan

• Introduction about presenting, persuading and convincing
• Prepare your IP plan presentation

17.40 - Short Introduction to Day Three

18.00 - End of Day Two

Day Three - 29 January 2015

9.00 - Present your Plan to Management

10.00 - From Product to Corporate: Internal Integration of your IP Plans

10.40 - IP Strategy Implementation - Company Simulation

• Introduction to a business simulation tool to test your IP strategic planning skills and apply what you have learnt in days one and two
• Define a plan in an interactive, competitive environment
• Work in a multi-disciplinary team - R&D, Sales, IP and Management

11.10 - Coffee

11.35 - IP Strategy Implementation - Company Simulation (continued)

• Make real-life company decisions throughout the IAM process
• Technology development: Investment, IP protection
• IP exploitation: Sales, negotiation
• Realign the plan in response to internal and external events
• Use the matrix as dynamic dashboard in your team

13.00 - Lunch

14.00 - IP Strategy Implementation - Company Simulation (continued)

15.15 - Analysis of the Simulation

• Report the progress of the plan
• Correlate decisions with long-term impact
• Learn from success and failure
• Team presentation to critically review the implementation and success of your strategy

16.10 - Debriefing Towards Implementation

• Link theory of days one and two to practical learning of day three's simulation
• Identify best practices and bottlenecks when implementing a plan
• Final recommendations

16.30 - End of Seminar

Speakers

• Dr Arnaud Gasnier is CEO and Founder of Patentopolis BV. Arnaud has practiced globally in various IP (patents, trademarks) departments and in various roles (Patent Attorney, Licensing Associate, Portfolio Manager, Associate General Counsel, Assistant Director) since 1997.
• Romano Beitsma is a Consultant for Patentopolis BV. He has over 25 years of experience in the field of IP, having worked at companies and patent firms, both in the Netherlands and the United Kingdom.

For more information visit http://www.researchandmarkets.com/research/w4s5fk/strategic_ip

Media Contact: Laura Wood, +353-1-481-1716, [email protected]

SOURCE Research and Markets

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