Strategic Overview of the Passenger Vehicle Market in Iran

Segment-A Emerges and Total Sales Top 2.0 Million by 2022

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Jan 14, 2016, 04:10 ET

LONDON, Jan. 14, 2016 /PRNewswire/ -- The aim of this study is to analyze developments in the Iranian passenger vehicle (PV) market in light of the impact of the Iranian Nuclear Agreement that will remove economic sanctions imposed on the country. The analysis highlights business opportunities and challenges across the Iranian PV market and provides a strategic overview of key market participants, opportunities, challenges, import duty structure, and forecasts. In addition, the research captures scenarios involving the economic sanctions easing, the resulting impact on the automotive industry, and expected changes in the regulatory framework that would affect the Iranian automotive industry. The study period runs 2014 (base year) to 2022.

Key Findings
Iran offers great opportunity to carmakers and parts manufacturers, but the status quo has changed over the past 4–5 years with Iranian OEMs empowered by high levels of localization.
Passenger Vehicle (PV) Market: Executive Summary, Iran, 2015
1 A nuclear agreement finalized in 2015 will make Iran a 2.4 million unit automotive market by 2022, with a compound annual growth rate (CAGR) of % (2014–2022).
2 By 2022, B segment vehicles with % market share will be the most preferred segment followed by C segment vehicles at %.
3 Chinese automotive OEMs' market share is expected to rise to % by 2022 from % in 2014 as they gain a foothold by swiftly filling the void left by the European OEMs.
4 It is estimated that the time from lifting of sanctions to regaining business normalcy could take about 6 months, while the automotive industry will take months to regain momentum.
5 Localisation of the Iranian automotive supply chain in the past years has become high but at the cost of reliability and quality. International suppliers, technology, and finance are the need of the hour.
6 European and Japanese automotive OEMs such as Renault and Mazda in the short term (up to 4 years) will import completely knocked down (CKDs) and semi-knocked down (SKDs) kits in the mid segment and completely built units (CBUs) in the premium segment to gain presence in Iran.
7 Iranian regulations are expected to mandate the need for greater localisation among OEMs in the production stages by 2016 to boost the local economy and help increase employment.
8 The top new vehicle purchase parameters are price and quality for the urban middle class (average annual income of $ ).

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