VANCOUVER, Canada, Nov. 24, 2010 /PRNewswire/ -- Bill Baker -- who has helped business leaders of organizations such as Relais & Chateaux, Johnson & Johnson and Dubai Holdings as well as the Toronto International Film Festival, Canadian Centre for Ethics in Sport and others advance their brands, businesses and people through strategic storytelling -- has started a new firm, BB&Co, www.billbakerandco.com. Previously, Baker was Chief Strategic Officer of Vancouver-based branding agency Envisioning + Storytelling (E+S).
"While there is a ton of talent and creativity in branding, too often what's missing is meaning. Strategic storytelling creates meaning, connecting people to ideas, to a vision of the future and to each other. BB&Co will focus on helping leaders use strategic storytelling to position their brands, transform their businesses and, perhaps most importantly, engage and align employees around a vision that they can not only see, but see themselves in," says Baker.
A recognized expert on the strategic storytelling process and an engaging speaker, Baker has appeared at The Canadian Sponsorship Forum, Canadian Coaching Association Conference and the Relais & Chateaux Congress and is a sought after speaker. Through his "Leadership Through Storytelling" course, Baker teaches top executives of Fortune 500 companies how to use storytelling to be better communicators and, as a result, better leaders. He also writes and blogs frequently on strategic storytelling and related topics.
Baker says, "There are a lot of gaps between what top executives envision for their brands and business, what employees experience in their jobs and what consumers experience in the marketplace. Strategic storytelling can bridge those gaps, reaching beyond dry facts and information to help everyone understand not only what they're doing, but why. For thousands of years, leaders have used storytelling to get people to see and work towards a future that has yet to unfold. That same strategy can be used by business leaders to advance their organizations today."
For more information about BB&Co or to book Bill Baker as a speaker, email storyteller(at)billbakerandco(dot)com or call 604-868-1924.