Strategies for Increasing Share in MVAS Market in BRIC Countries

Nov 14, 2011, 06:08 ET from Reportlinker

NEW YORK, Nov. 14, 2011 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Strategies for Increasing Share in MVAS Market in BRIC Countries

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Synopsis

The report provides top-level market analysis, information and insights, including:

• In-depth analysis of the mobile value-added services (MVAS) market in the four BRIC countries: Brazil, Russia, India and China

• A comprehensive understanding of country-specific market trends, drivers, opportunities and challenges across key MVAS service segments

• Detailed market sizes for each BRIC country for a period of 10 years (2007–2016), broken down into four key areas of service

Executive Summary

While the MVAS markets in each of the four BRIC countries have their own distinct drivers, characteristics and challenges, they all offer immense potential to operators with the relevant market knowledge and presence. The growth of the smartphone, social networking and issues relating to 3G and 4G technology are common to all four countries, while the growing level of urbanization is also a key consideration. There is, however, no "one-size-fits-all" approach to capitalize on these opportunities; each country requires its own specific strategy to enable mobile operators to gain market share effectively, taking into account the future drivers and challenges which could potentially affect the growth of these remarkable emerging markets.

Scope

This report provides an extensive analysis of the mobile content services market of the four BRIC nations: Brazil, Russia, India and China:

• It provides historical and forecast market sizes for the mobile communication, entertainment, information, and e-commerce services in each of the BRIC nations

• It offers detailed analysis of the factors driving the growth of mobile content services, and the key emerging trends in each of the BRIC nations

• The report details the key challenges, both technical and market-related, faced by mobile operators providing mobile data services

• It provides case examples of key telecommunications operators offering mobile content services

Reasons To Buy

• Gain in-depth insight into the individual mobile content services markets in each of the BRIC countries

• Understand the various market dynamics within the BRIC countries' mobile and telecommunications industries, and use the knowledge to capitalize on the potential of these high-growth markets

• Take informed decisions and formulate effective technical and marketing strategies based on the report's detailed market insights on the mobile content services market

• Identify the key specific growth segments within the mobile content services market in each of the BRIC countries

• Understand the growth strategies adopted by key mobile content service providers

Key Highlights

• The BRIC countries are high-growth telecommunication markets with extraordinary potential. Each country is undergoing a rapid transition across the mobile value chain, from the launch of cutting-edge services and low-cost infrastructure, to new business strategies and the adoption of advanced technology platforms

• Entertainment and mobile commerce services will be the primary drivers for MVAS growth in BRIC, with the increased penetration of smartphones providing the main impetus

• Revenues from Brazil's MVAS segment will record a CAGR of 20% over the report's forecast period, driven by the growth of mobile TV, video and gaming services

• The Russian mobile data market is registering strong growth rates, especially in the mobile TV, gaming and payments sectors

• The Indian telecommunications industry has one of the highest growth rates of all the emerging markets. Its market potential could, however, be affected by limited data-service adoption as a result of a large prepaid subscriber base, low wireless internet penetration and a lack of 3G-enabled smartphones

China already has more than 900 million mobile subscribers, and operators are investing in 3G and 4G technology, including low-cost 3G-enabled smartphones

Table of Contents

Table of Contents

1 Executive Summary 2

2 BRIC Region Mobile Content Services Market Benchmarking 11

2.1 BRIC Mobile Content Services Market Attractiveness 11

2.2 Key MVAS market indicators in BRIC 11

2.3 Stage of development 13

2.4 Inter-Country Comparison of Mobile Content Services Market Size 14

2.4.1 Snapshot of mobile content services market size 14

2.5 Benchmarking of mobile communication services market size 16

2.6 Benchmarking of mobile entertainment services market size 17

2.7 Benchmarking of mobile information services market size 17

2.8 Benchmarking of mobile commerce services market size 18

3 Mobile Content Services Market in Brazil 19

3.1 Telecommunications Market in Brazil 19

3.2 Overview of Mobile Content Services in Brazil 20

3.2.1 Entertainment services 20

3.2.1.1 Mobile TV and video 20

3.2.1.2 Mobile music 20

3.2.1.3 Mobile gaming 21

3.2.1.4 Other entertainment services 21

3.2.2 Informative services 21

3.2.2.1 Location-based services 21

3.2.2.2 Mobile learning 21

3.2.2.3 Other informative services 21

3.2.3 Mobile messaging 21

3.2.4 Mobile payments 21

3.2.5 Mobile healthcare 22

3.3 Future Potential of Mobile Content Services in Brazil 22

3.4 Market Size and Forecast of Mobile Content Services 2007–2016 24

3.4.1 Brazilian MVAS total market size 24

3.4.2 Brazilian MVAS market size: communication services 25

3.4.3 Brazilian MVAS market size: entertainment services 25

3.4.4 Brazilian MVAS market size: information services 26

3.4.5 Brazilisn MVAS market size: mobile commerce 26

3.5 Drivers 27

3.6 Trends 28

3.7 Challenges 29

3.8 Case Examples of Key Telecom Competitors Offering Mobile Content Services 29

3.8.1 Claro focusing on expanding its 3G network and launching innovative apps 29

3.8.2 Rising mobile penetration makes mobile TV a lucrative service in Brazil 30

3.9 Data Services Launched in Brazil (2010–2011) 31

4 Mobile Content Services Market in Russia 33

4.1 Telecommunications Market in Russia 33

4.2 Overview of Mobile Content Services in Russia 34

4.2.1 Entertainment services 35

4.2.1.1 Mobile TV and video 35

4.2.1.2 Mobile music 35

4.2.1.3 Mobile gaming 36

4.2.1.4 Other entertainment services 36

4.2.2 Informative services 36

4.2.2.1 Location-based services 36

4.2.2.2 Mobile learning 37

4.2.2.3 Other informative services 37

4.2.3 Mobile messaging 37

4.2.4 Mobile payments 37

4.2.5 Mobile healthcare 37

4.3 Future Potential of Mobile Content Services in Russia 38

4.4 Market Size and Forecast for Mobile Content Services 2007–2016 39

4.4.1 Russian MVAS total market size 39

4.4.2 Russian MVAS market size: communication services 40

4.4.3 Russian MVAS market size: entertainment services 40

4.4.4 Russian MVAS market size: information services 42

4.4.5 Russian MVAS market size: mobile commerce 42

4.5 Drivers 43

4.6 Trends 44

4.7 Challenges 45

4.8 Examples of Key Telecom Operators Offering Mobile Content Services 46

4.8.1 Mobile payments evolving with operators launching mobile payment systems and trialing NFC 46

4.8.2 Beeline developing the ecosystem required to strengthen its mobile data offerings 47

4.9 Data Services Launched in Russia, 2010–2011 48

5 Mobile Content Services Market in India 51

5.1 The Telecommunications Market in India 51

5.1.1 Demographic analysis of MVAS users in India 53

5.2 Overview of Mobile Content Services in India 53

5.2.1 Entertainment services 54

5.2.1.1 Mobile TV and video 54

5.2.1.2 Mobile music 54

5.2.1.3 Mobile gaming 55

5.2.1.4 Other entertainment services 55

5.2.2 Informative services 55

5.2.2.1 Location-based services 55

5.2.2.2 Mobile learning 55

5.2.2.3 Other informative services 56

5.2.3 Mobile messaging 56

5.2.4 Mobile payments and m-commerce 56

5.2.5 Mobile healthcare 56

5.3 Potential of Mobile Content Services in India 56

5.4 Market Size and Forecast of Mobile Content Services 2007–2016 57

5.4.1 Indian MVAS total market size 57

5.4.2 Indian MVAS market size: communication services 58

5.4.3 Indian MVAS market size: entertainment services 59

5.4.4 Indian MVAS market size: information services 60

5.4.5 Indian MVAS market size: mobile commerce 60

5.5 Drivers 61

5.6 Trends 62

5.7 Challenges 63

5.8 Examples of Key Telecoms Players Offering Mobile Content Services 64

5.8.1 Idea Cellular's CSR initiative aimed at promoting data services usage 64

5.8.2 Sanchar Shakti' gender budget scheme for educating women in rural India 65

5.9 Data Services Launched in India (2010–2011) 66

6 Mobile Content Services Market in China 69

6.1 Telecommunications Market in China 69

6.2 Overview of Mobile Content Services in China 70

6.2.1 Entertainment services 70

6.2.1.1 Mobile TV and video 70

6.2.1.2 Mobile music 70

6.2.1.3 Mobile gaming 71

6.2.1.4 Other entertainment services 71

6.2.2 Informative services 72

6.2.2.1 Location-based services 72

6.2.2.2 Mobile learning 72

6.2.2.3 Other informative services 72

6.2.3 Mobile messaging 72

6.2.4 Mobile payments and m-commerce 72

6.2.5 Mobile healthcare 73

6.3 Potential of Mobile Content Services in China 73

6.4 Market Size and Forecast of Mobile Content Services 2007–2016 74

6.4.1 Chinese MVAS total market size 74

6.4.2 Chinese MVAS market size: communication services 75

6.4.3 Chinese MVAS market size: entertainment services 76

6.4.4 Chinese MVAS market size: information services 76

6.4.5 Chinese MVAS market size: mobile commerce 77

6.5 Drivers 77

6.6 Trends 78

6.7 Challenges 79

6.8 Examples of Key Telecoms Operators Offering Mobile Content Services 80

6.8.1 Baidu developing the ecosystem required to capitalize on the MVAS opportunity in China 80

6.8.2 Mobile service providers in China keen on mobile proximity payments 81

6.9 Data Services Launched in China (2010–2011) 82

7 Appendix 86

7.1 About BRIC Data 86

7.1.1 Our Areas of Expertise 86

7.2 Methodology 87

7.3 Definitions 88

7.4 Disclaimer 8

List of Tables

Table 1: Past, Present and Future of MVAS Services in Brazil 23

Table 2: Growth of 3G subscribers in Brazil, 2009–2011 27

Table 3: Past, Present and Future of MVAS Services in Brazil 31

Table 4: Past, Present and Future of MVAS Services in Brazil 38

Table 5: Past, Present and Future of MVAS Services in Brazil 48

Table 6: Awareness and Usage of MVAS Services by to Age 52

Table 7: Mobile TV Plans Offered by Indian Telecoms Operators 53

Table 8: Past, Present and Future MVAS Services in India 56

Table 9: Data Bundle Offered by Reliance Communications 61

Table 10: MVASs Launched in India by Key Telecoms Operators (2010–2011) 65

Table 11: Past, Present and Future of MVASs in China 72

Table 12: MVASs Launched in China by Telecoms Operators (2010–2011) 81

Table 13: MVAS Industry Definitions 87

List of Figures

Figure 1: Key MVAS Market Indicators in BRIC 12

Figure 2: Position of BRIC Countries in MVAS Evolution 13

Figure 3: MVAS Revenues in BRIC, 2007–2016 14

Figure 4: MVAS Revenues by Segment – BRIC Inter-Country Comparison, 2011 15

Figure 5: MVAS Revenues by Segment – BRIC Inter-Country Comparison, 2016 15

Figure 6: BRIC MVAS – Communication Segment Attractiveness 16

Figure 7: BRIC MVAS – Entertainment Segment Attractiveness 17

Figure 8: BRIC MVAS – Information Services Segment Attractiveness 17

Figure 9: BRIC MVAS – m-Commerce Segment Attractiveness 18

Figure 10: Annual Growth in Mobile Subscriber Base, June 2011 19

Figure 11: Brazil Total MVAS Market Size, 2007–2016 24

Figure 12: Brazil MVAS Market Attractiveness by Service Segment, 2007–2016 25

Figure 13: Brazil Mobile Communication Services Market Size, 2007–2016 25

Figure 14: Brazil Mobile Entertainment Services Market Size, 2007–2016 26

Figure 15: Brazil Mobile Information Services Market Size, 2007–2016 26

Figure 16: Brazil Mobile Commerce Services Market Size, 2007–2016 27

Figure 17: Subscriber Market Share of Telecom Operators in Russia, August 2011 33

Figure 18: Market Share of Mobile Data Services in Russia, 2011 34

Figure 19: Russia Total MVAS Market Size, 2007–2016 39

Figure 20: Russian MVAS Market by Service Segment, 2007–2016 40

Figure 21: Russian Mobile Communication Services Market Size, 2007–2016 40

Figure 22: Russian Mobile Entertainment Market Size, 2007–2016 41

Figure 23: Russia Mobile Information Services Market Size, 2007–2016 42

Figure 24: Russia Mobile Commerce Services Market Size, 2007–2016 43

Figure 25: Growth in Mobile User Base (Millions) and Overall Teledensity (%), December 2008–March 2011 50

Figure 26: Market Shares of Leading Indian Telecoms Operators, March 2011 51

Figure 27: Total Indian MVAS Market Size, 2007–2016 57

Figure 28: India MVAS Market Attractiveness by Service Segment, 2007 – 2016 57

Figure 29: India Mobile Communication Services Market Size, 2007–2016 58

Figure 30: India Mobile Entertainment Services Market Size, 2007–2016 58

Figure 31: India Mobile Information Services Market Size, 2007–2016 59

Figure 32: India Mobile Commerce Services Market Size, 2007–2016 60

Figure 33: Growth in 3G Subscriber Base (Millions), December 2010–July 2011 68

Figure 34: China Total MVAS Market Size, 2007–2016 74

Figure 35: China MVAS Market Attractiveness by Service Segment, 2007–2016 74

Figure 36: China Mobile Communication Services Market Size, 2007–2016 75

Figure 37: China Mobile Entertainment Market Size, 2007–2016 75

Figure 38: China Mobile Information Services Market Size, 2007–2016 76

Figure 39: China Mobile Commerce Services Market Size, 2007-2016

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